2015

April 20

The newly expanded Lincoln lineup is presented at the Shanghai auto show, with the debut of three new models: the Lincoln Continental Concept, MKX and Navigator.

Sept 14

The Virtual Lincoln Way 1.0 is released. It provides an immersive experience of a Lincoln dealership through WeChat.

Oct 20

The Lincoln MKX hits the Chinese market, further strengthening Lincoln's position in China's medium-large sized premium utility segment.

Nov 20

Lincoln unveils the full-size Navigator SUV at the Guangzhou auto show. One of the brand's most iconic models, the Navigator embodies the world-class design and intuitive, innovative technology that sets Lincoln apart.

The Virtual Lincoln Way 2.0 is released.