国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Auto China

Discovering unexplored China with Land Rover

By Li Fangfang (China Daily) Updated: 2014-08-11 11:11

Discovering unexplored China with Land Rover

Land Rover Discovery 4 crosses the "unexplored water", part of the "Unexplored Experiences" program. [Photo/China Daily]

British brand's expeditions give drivers 'once in a lifetime' experiences,reports Li Fangfang

Discovering unexplored China with Land Rover
Mercedes targeted in antitrust investigation
Discovering unexplored China with Land Rover

Chrysler, Audi under investigation: report

Life is an extraordinary journey to go above and beyond. For Land Rover loyal, a three-day desert jamboree in the astonishing, outlying Alashan Desert spanning from Inner Mongolia to Ningxia in early August is another enlightening experience en route to explore the unknown and discover inner strength.

The journey in early August included challenging driving across sand dunes, escaping urban lifestyles for Mother Nature's purity and ruthlessness, spending time with like-minded people under the stars, bonfires, camping, dancing and a live concert featuring Chinese rock star Zheng Jun and the famed Panthers band. The list of "once in a life time" moments that celebrate passion for life and freedom and that participants experienced could go on.

"It's one of the most challenging, grueling, and exhausting journeys that I've ever experienced," said Feng Huawei, a Land Rover car owner. "Yet it is the most enlightening, rewarding, out-of-expectation one. To me, it's a baptism for mind and soul."

"When you see the fleet put together, the Land Rover logo against the backdrop of the boundless desert, you just can't stop feeling the very pulse of the brand spirit and an unbreakable bond with it," said Feng.

The effect is exactly what Bob Grace, regional president of Jaguar Land Rover Greater China, wanted. The desert jamboree was designed to be an unforgettable expedition to experience the British marque's renowned all-terrain capability, to explore China's picturesque and challenging landscape and, most importantly, to kindle the unstoppable pursuit of adventure.

"Our events are meant to lead all participants to experience something they have never imagined, something unique, exclusive and that encapsulates the Land Rover brand spirit -to experience the unexplored, to embrace the toughness and fun of adventure, and to go 'Above and Beyond' with the backup of Land Rover, the finest all-terrain capability in the world," said Grace.

The captivating three-day journey, from Aug 7 to 9, attracted 500 Land Rover owners and media with a fully equipped fleet of 200 Land Rover vehicles. The event marked a milestone for Land Rover and it signaled the end of its "Never Stop Discovering, Unexplored Experiences" campaign.

Unexplored experiences

This year's "Unexplored Experiences" campaign was the first time that a full range of Land Rover nameplates joined the journey.

The year also saw a record number of participants in Land Rover's flagship "Never Stop Discovering" campaign.

"Unexplored Experiences" expeditions followed the brand's "most beautiful 24 hours in China" and "most beautiful frontline in China" experiences.

The expeditions began a new season for the "Never Stop Discovering" campaign in the British icon's largest market. The annual marketing gala started in China in 2012 to reach all out to Land Rover fans and partners to give them an opportunity to better understand the brand's pioneering and unstoppable spirit of "Above and Beyond".

This year's "Unexplored Experiences" covered one national and four regional routes in the southwest, east, northeast, and northwest of China. The unexplored routes included rainforest in Yunnan, the waters in coastal Zhejiang province, mountains in Inner Mongolia and desert in Inner Mongolia and Ningxia.

All the journeys lasted more than 70 days and brought unexplored experiences to almost 900 drivers. Each journey served as an inspiration, especially the national route, which covered almost all the elements of the four shorter sessions-mountains, water, rainforest and the spirit that pushed every member of the team to discover themselves.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
镇雄县| 湟源县| 通榆县| 十堰市| 南充市| 铜川市| 德保县| 黔江区| 阳朔县| 襄樊市| 崇仁县| 大连市| 彩票| 台南县| 旬阳县| 紫云| 陕西省| 岑巩县| 获嘉县| 长岭县| 伊通| 沙坪坝区| 淮阳县| 磐石市| 西畴县| 保靖县| 辉南县| 云龙县| 庐江县| 河东区| 英山县| 延吉市| 扶风县| 清流县| 绿春县| 繁峙县| 翁源县| 镇坪县| 巴彦淖尔市| 屏边| 全椒县|