国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Auto China

Audi's vision for continued reign in 2020

By Gong Zhengzheng (China Daily) Updated: 2013-01-21 07:57

Inspired by the two decades of leadership in China's luxury segment that was further consolidated last year, German carmaker Audi AG last week announced an aggressive blueprint for the years to 2020 to maintain its No 1 position in sales and brand image.

Audi's vision for continued reign in 2020

Dominique Boesch, general manager of the Audi sales division at FAW Volkswagen, summarizes the premium brand's 2012 performance in the Chinese market. [Photo / China Daily]?

Ge Shuwen, executive deputy general manager of the Audi Sales Division at Sino-German joint venture FAW Volkswagen, said its "leadership strategy" for 2020 aims for the brand to be the most appealing in products and services as well as an employer.

Audi will also ensure its dealerships in China are the "healthiest and most efficient," Ge said.

He said Audi plans to boost both annual production and sales in China to 700,000 units by 2015.

Last year, Audi's China sales jumped 30 percent to 402,888 cars, consolidating the company's position as the biggest premium car provider in China.

The figure also maintained China as the brand's biggest single market in the world accounting for 28 percent of its global sales.

Audi sold 1.445 million cars across the world last year, up 11.7 percent from 2011, second only to BMW.

"We made great achievements in China last year amid unprecedented price wars in the premium segment as our philosophy is based on consistency and reactivity," said Dominique Boesch, general manager of the Audi sales division.

"We have a steady price system and steady dealer development to seek qualitative growth," Boesch said, adding that Audi's increased services and product portfolio contribute greatly to the consistent success.

Analysts agree that China's premium car market has enormous potential with the growing middle class in the country, but competition will be acute in coming years.

Premium car sales in China will reach 1.83 million units a year by 2015, up from 1.17 million units last year, according to Audi's forecast.

The carmaker estimates that the annual production capacity for premium cars in China will double to 2.38 million units by 2015. A range of carmakers including Audi, BMW, Mercedes-Benz, Infiniti, Volvo and Land Rover are building new facilities in the country.

The forecast says there will be 25 models by premium brands produced in China in the period.

Ge said Audi will have its full lineup of 42 models and variants - locally made or imported - in China by 2015.

This year, Audi will launch 10 new products in China including the locally made Q3 compact SUV as well as imported S6, S7, A6 hybrid and A8 hybrid models.

Ge said Audi will grow its number of dealerships in China to 450 by 2015, up from 291 last year.

It now has two plants in the northeastern city of Changchun that produce the A6L and A4L sedans as well as the Q5 mid-sized SUV. It will start to make its all-new A3 in a new plant in Foshan in Guangdong province before the end of the year.

gongzhengzheng@chinadaily.com.cn

Hot Topics

Editor's Picks
...
阿克苏市| 沭阳县| 洛隆县| 昌江| 平安县| 得荣县| 柳州市| 金溪县| 遂昌县| 黄大仙区| 灵武市| 洛南县| 安化县| 乐清市| 台北市| 信宜市| 如皋市| 青铜峡市| 平江县| 普兰店市| 宜君县| 太和县| 清涧县| 南康市| 合作市| 邳州市| 石渠县| 额济纳旗| 四川省| 房山区| 谷城县| 体育| 尉氏县| 永平县| 巴彦淖尔市| 安平县| 益阳市| 镇康县| 神池县| 阜南县| 龙山县|