国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

Hisense raises its profile as Euro 2016 sponsor

(Xinhua) Updated: 2016-05-06 10:07

QINGDAO - Chinese electronic giant Hisense has raised its brand awareness in the world since it became a global sponsor of UEFA Euro 2016 early this year, the company said on Thursday.

"European Championship is a great opportunity," said Cheng Kaixun, vice president of Hisense Group. "Hisense's global brand recognition is being raised as the world's top football event is coming nearer."

UEFA, European football ruling body, sealed the first-ever sponsorship deal with a Chinese company in the championship's 56-year history in January. Hisense will also sponsor other UEFA national team competitions until the end of 2017, including the European qualifiers for the 2018 FIFA World Cup, UEFA Futsal Euro 2016, the 2017 UEFA European Under-21 Championship and UEFA Women's Euro 2017.

UEFA Events marketing director Guy-Laurent Epstein hailed Hisense "one of the fastest-growing Chinese brands in Europe and America" and said the 2016 tournament would offer Hisense a unique platform to continue its international growth thanks to the championship's global appeal and brand values.

"We jumped on the bandwagon of European football, not only to expand the appeal of Hisense, but also to raise the profile of Chinese manufacturers and made-in-China brands in the world," Cheng said on Thursday.

"The partnership with UEFA will further boost Hisense's brand value, and we are excited to celebrate the finest European football with fans from across the globe."

Hisense's sports marketing portfolio also includes the NASCAR, the Australian Open, the Red Bull Racing and German Bundesliga club Shalke 04.

Hisense is returning as a NASCAR sponsor this year as title sponsor of this year's Xfinity Series Hisense 300 race in Charlotte, NC, and as primary sponsor of the Joe Gibbs Racing team's Toyota Camry in select races. It will be the car's primary sponsor in six races, up from last year's two.

The Chinese company has a multi-year contract with the Red Bull Racing as an official supplier. It is also the official television supplier to the Australian Formula One Grand Prix.

Hisense has the naming rights to the Hisense Arena at Melbourne Park, the Australian Open's second show court, until 2017 and is the official TV and refrigeration supplier of the Grand Slam event.

"Hisense has been leading Chinese companies in endorsing sports around the world, and we are glad that sports marketing has been an important driver for our worldwide success in the past years," said Cheng.

Hot Topics

Editor's Picks
...
大同县| 渝北区| 定西市| 平安县| 遵义县| 宜黄县| 乡宁县| 盐亭县| 泰州市| 板桥市| 綦江县| 舟山市| 伊宁市| 屏南县| 环江| 大埔县| 南丰县| 互助| 获嘉县| 航空| 乳山市| 大荔县| 青浦区| 腾冲县| 镶黄旗| 濮阳市| 乃东县| 大宁县| 闽清县| 思茅市| 吕梁市| 桐庐县| 潜江市| 荔波县| 观塘区| 蛟河市| 栖霞市| 沅江市| 安宁市| 礼泉县| 涞源县|