国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Business Focus

Nippon Paint colors Taiwan schools with local Cultural

(chinadaily.com.cn) Updated: 2015-09-01 17:22

Nippon Paint colors Taiwan schools with local Cultural

Nipsea Group invites French artist Julien Seth Malland to paint huge murals in three primary schools in Taiwan. [Photo/Provided to chinadaily.com.cn]

Nipsea group announced in August that it would continue to expand its Corporate Social Responsibility (CSR) initiatives, and bring "Color, Joy and Love" to more than 300 cities in Asia over the next five years. The leading maker of paints and coatings is investing $15 million in the projects, working with business partners, local communities and more than 20,000 employees to create a better and more colorful society.

Nippon Paint China, a member of Nipsea Group, launched its "Color, way of love" program in 2009, in a bid to bring love, joy and color to children by improving their school and study environment. This year, Nipsea Group launched the "Color, way of love@Asia" project all over Asia, including China, Taiwan, Malaysia, Singapore, and Vietnam. The Group recently invited Julien Seth Malland, a French mural artist, to paint huge wall murals in three primary schools in Taiwan, namely, Jinping Primary School in Hsinchu, WangAn Primary School in Taitung, Rueimei Primary School in Hualien.

Themed on Taiwan's aboriginal and marine culture, these wall paintings showcase the lovely image of children and the charm of color. The Group determined the local needs through activities at the volunteer art summer camp by Rueimei Elementary School and decided to inspire children's imagination by "Color, way of love" program.

Malland has been painting all around the world since 2003. With the theme of children as its core, most of his works were blended with Taiwan's local culture, which overlap Nippon's concept of "Color, way of love". Malland presented distinctive local customs and culture of Taiwan's Hsinchu, Taitung and Hualien in his paintings since he was deeply impressed by the different cultures and landscapes in those regions despite their close proximity to one another. For instance, Malland has been inspired by the rainbow bridge in the mythology of Atayal tribe, a local tribe of Taiwan's aborigines. He painted a piece, featuring children in modern and traditional clothes holding rainbow bridge together, which stood for the coexistence and exchange and interaction of modern and traditional cultures.

"We have been working closely with our communities on CSR projects. CSR is an integral part of the mindset of all our employees and business leaders, even when we pursue market growth." said Wee Siew Kim, CEO of Nipsea Group.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
南雄市| 太白县| 化德县| 南皮县| 玉门市| 蓬溪县| 萍乡市| 南和县| 万盛区| 兴化市| 陇川县| 东台市| 华宁县| 萝北县| 璧山县| 二连浩特市| 巴里| 辉县市| 定州市| 祁东县| 麦盖提县| 巩义市| 江安县| 忻州市| 莒南县| 罗甸县| 兴隆县| 平邑县| 龙州县| 酒泉市| 东光县| 德安县| 咸丰县| 阆中市| 武功县| 盐山县| 通榆县| 余姚市| 聊城市| 鲁山县| 贺州市|