国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Industries

Drone firms must do the groundwork

By Zhao Lei (China Daily) Updated: 2015-06-16 09:37

Drone firms must do the groundwork

A drone for police use on display at an emergency rescue industry expo in Beijing. About 400 Chinese enterprises are in businesses relating to civilian drones. [Photo/China Daily]

Promotions and research needed to help potential domestic buyers

Chinese companies have been quick to move into the commercial drone market. But many have failed to target the right customers by marketing their products.

Areas such as research, sales and promotions need to be beefed up if these cutting-edge technology firms are to cash in on a potentially massive domestic market for unmanned aerial vehicles.

In the next 15 years, the commercial sector is projected to grow to about 50 billion yuan ($8.18 billion) annually, according to Zhang Feng, secretary-general of the Aircraft Owner and Pilots Association of China.

"The country will need more than 10,000 civilian drones once the industry is fully developed," Zhang said. "The market value will eventually reach 50 billion yuan a year."

Key industries that should be targeted include the agricultural and natural resources sectors, such as miners and energy firms, as well as the geological and advanced science markets. The leisure industry also has tremendous growth prospects as consumers rush to buy drones.

"We now have a large number of enterprises and institutes developing and producing unmanned aircraft for civilian sectors," Wang Yangzhu, a senior researcher on civilian drones at Beihang University, formerly known as Beijing University of Aeronautics and Astronautics, told China Daily in an exclusive interview.

"We know there must be a lot of government departments and business sectors taking interest in drones, but the fact is that only a limited number of civilian UAVs have been sold."

Wang is convinced the problem lies with the commercial side of UAV companies. They need to get their message across to potential buyers and make it clear why they should be investing in drones. Marketing and promotions will be crucial in the domestic sector.

"A lot of manufacturers can't find buyers even though they have different models available for sale," he said. "As for potential buyers, they don't know what kind of drones they need or where to obtain such equipment. What is needed is an important link between them, something like a housing agent, between homeowners and house buyers."

Already there are 400 Chinese companies involved in the civilian UAV business, the Aircraft Owner and Pilots Association of China has estimated.

Many of the State-owned defense contractors, such as Aviation Industry Corp of China, China Aerospace Science and Industry Corp, and China Electronic Technology Corp, have invested heavily in drone development.

But these State-owned giants must now expand their market research into finding out what customers want and mount promotional and marketing campaigns, Wang pointed out.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
陆川县| 玉屏| 崇阳县| 望谟县| 铜梁县| 永州市| 社旗县| 呼伦贝尔市| 宝丰县| 抚松县| 道真| 琼海市| 永安市| 江华| 富顺县| 图们市| 伊通| 揭阳市| 康平县| 个旧市| 嘉祥县| 呼图壁县| 平江县| 鄂伦春自治旗| 乌鲁木齐县| 高要市| 乌拉特中旗| 石棉县| 林口县| 宜宾市| 辽阳市| 枝江市| 白河县| 扎赉特旗| 汕尾市| 岳普湖县| 滁州市| 肇庆市| 东乡族自治县| 宣城市| 西林县|