国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / View

Online alliances that deliver success

By Mike Bastin (China Daily) Updated: 2015-06-08 07:27

Royal Mail and Alibaba tap e-commerce potential between Europe and the Chinese mainland

The United Kingdom's privatized mail operator, the Royal Mail, has recently responded to heavy criticism since its privatization with a trail-blazing move to capture the delivery market across the Chinese mainland.

Royal Mail has announced a tie-up with Tmall, a website owned and operated by Chinese e-commerce giant Alibaba. Tmall has quickly risen to become the biggest international buying site for UK products online.

Royal Mail is setting up an online shop via Tmall and is far from alone in its ambitious quest to tap into the Chinese mainland's prize delivery market. European competitors such as France's La Poste as well as Australia Post, Singapore Post and the Brazilian Post have all also have recently signed up with Tmall.

So, the message to the European postal service sector, indeed the European service sector generally, is loud and clear: China has moved on from low-cost manufacturing and is more and more open for business across its rapidly modernizing service sector, too.

Europe's mature service industry players are also well placed to expand into the Chinese mainland and work with the Chinese service sector. European service providers are experiencing increasingly competitive pressures in their domestic markets, too, another reason to look seriously toward emerging markets and China in particular for much-needed overseas expansion

Such competitive pressures have not been felt by anyone more than Royal Mail, especially in its parcels market. Royal Mail is also facing an irreversible decline in letter volume.

No doubt Royal Mail's privatization and its newfound entrepreneurial freedom have played a part in its ambitious expansion plans for China. Royal Mail's lead is definitely one that many European competitors could and should follow very soon.

Few European players in the delivery market can ignore the attractive market opportunity that China presents. Postal operators are scrambling to adapt to the rise of e-commerce. China, with a 25 percent share of overseas purchases bought over the Internet from the UK, looks a prize market.

Royal Mail's online shop on Tmall will be used to promote, sell and deliver more than 40 well-known, prestigious British brands including Clarks shoes, Austin Reed clothing, and Cow and Gate baby formula. But perhaps most important of all the brands to be promoted through Royal Mail's online shop on Tmall are the customized bicycles produced by British fold-up bike manufacturer Brompton.

Not only are European service firms moving into China, but so are an increasing diversity of manufacturers, and they are doing so with detailed understanding of, and adaptation to, the Chinese market.

Brompton's bicycles made for the China market have been designed to carry a British brand heritage theme, with one sporting the colors of the Union Jack and another proudly displaying traditional English racing green.

Tmall also appears a shrewd choice by Royal Mail for its domestic dominance and reach. Tmall represents the perfect vehicle for the multitude of European firms now looking more and more seriously at selling across the Chinese mainland.

Even Tmall's major global competitor Amazon, yet to establish a firm presence in China, has opened a store on Tmall.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
葫芦岛市| 静乐县| 习水县| 大方县| 永城市| 桐乡市| 灵寿县| 六盘水市| 南雄市| 都昌县| 河北省| 峨山| 海晏县| 大埔县| 长治县| 壤塘县| 枞阳县| 和硕县| 桃江县| 广宗县| 保康县| 丰原市| 灵宝市| 潼关县| 龙井市| 泸水县| 台安县| 耒阳市| 商洛市| 乐亭县| 岱山县| 随州市| 嵩明县| 汉沽区| 嵊州市| 孟州市| 武隆县| 镇坪县| 博客| 大连市| 安吉县|