国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

Crest fined $960,000 for false advertising

By Wang Zhenghua (chinadaily.com.cn) Updated: 2015-03-10 13:55

Crest fined $960,000 for false advertising

Taiwan television entertainer Xu Xidi grins to show the whitening effect of the Crest toothpaste in the TV commercial. [Photo/baidu.com]


A well-known toothpaste brand owned by Procter & Gamble has been fined 6.03 million yuan ($960,000) for its false TV commercial, the biggest amount that China has imposed on false advertising.

Eastday.com quoted Shanghai Administration for Industry and Commerce as saying on Tuesday that Crest exaggerated the whitening effect of one of its product, by photoshopping the advertisement.

The TV commercial features Taiwan television entertainer Xu Xidi, better known as Little S, who grins in front of the camera to show the whitening effect of the product. It also claims in the advertisement that teeth turn whiter in just one day.

Miao Jun, a sub director of the administration, was quoted as saying that the department enforced the advertisement law of China by slapping 6.03 million yuan fine, which was calculated on a certain proportion of the advertisement fee.

He said the photoshop technology can be used in advertisements but not on the main subject. Miao gave the example of a car advertisement, in which the landscape is allowed to be photoshopped to present a bluer sky or whiter cloud.

"But in the consumer goods sector, one must pay the price if making a false effect on the main subject," he added.

Along with Crest, the Shanghai administration revealed the names on Monday of a number of other brands involved in false advertising, including a liquor made by Wuliangye and a juice by Tahitian Noni.

In 2014, the Shanghai administration cracked down on a total of 2,716 illegal advertisements, including 1,906 false ones. A total of 74.77 million yuan fine was imposed, its figures showed.

Hot Topics

Editor's Picks
...
海原县| 花垣县| 南充市| 全州县| 郓城县| 汾西县| 石渠县| 铜陵市| 西宁市| 虞城县| 大名县| 湛江市| 穆棱市| 贵阳市| 绥芬河市| 博乐市| 钟祥市| 邢台市| 博白县| 和龙市| 水城县| 陵川县| 京山县| 镇原县| 阿拉善左旗| 嘉兴市| 锦屏县| 娄烦县| 莆田市| 重庆市| 哈巴河县| 吉安市| 蓬溪县| 屏东市| 交口县| 霞浦县| 茶陵县| 奉节县| 扎囊县| 区。| 房产|