国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Industries

Domestic box office spending set to swell

By Huang Ying (China Daily) Updated: 2014-06-14 07:25

Box office spending in China is set to nearly double from $3.13 billion in 2013 to $5.9 billion by 2018, said a new report published by global consultancy firm PricewaterhouseCoopers.

Box office revenue will be the main growth driver for the filmed entertainment sector, accounting for more than 80 percent of total filmed entertainment revenue during the period, said the report released on Thursday.

China's box office revenue totaled more than 10.7 billion yuan ($1.72 billion) by the end of May this year, surpassing the full-year figure of 10.2 billion yuan recorded in 2010, according to data provided by EntGroup Consulting, a Beijing-based entertainment industry consultancy.

Domestic box office spending set to swell
China's box office surging in 2014 
Domestic box office spending set to swell
Domestic films reel in record take at box office 
Domestic box office spending set to swell 
 IMAX, Wanda to add more cinemas 
Huang Qunfei, executive vice-president of Huaxia Film Distribution Co Ltd, one of the two film companies in China that are authorized to distribute imported movies, estimated that full-year ticket sales would grow to about 28 billion yuan nationwide, based on the estimated annual average growth of about 30 percent.

"Affluent middle class will propel the growth in over 400 Chinese cities with a population of 100,000 or more. Cinemas are being built in increasing numbers and in mid-2013, China had approximately 15,000 screens and 3,700 theaters. However, this is still a tiny amount for a country with a population of 1.3 billion, while the US, with a much smaller population, has 40,000 screens. So the scope for growth is

"As more screens are rolled out across China, increasingly beyond top-tier cities, the number of film admissions is set to grow from 446 million tickets in 2013 to 642 million in 2018, a CAGR of 7.6 percent," said Kong.

Advertising, the smallest part of the total revenue, has still managed to keep pace with the growth in box office revenue. Theater advertising is expected to increase at a compound annual growth rate of 12.8 percent to $133 million by 2018, up from $73 million in 2013, according to the PwC report.

There are different forms of theater advertising, including pre-movie advertisements, attached advertisements and the advertising boards in the theaters.

"Revenue from nationwide pre-movie advertisements grew from 1 billion yuan in 2012 to around 1.3 billion yuan in 2013, according to our estimates," said Shao Gang, deputy director of the consulting business for the entertainment industry at Horizon Research Consultancy Group.

"I think in the future, pre-movie advertisements stand a better chance of growth as it involves less risks compared to film-specific advertisements," said Shao.

 

Hot Topics

Editor's Picks
...
...
蒲城县| 洛宁县| 旬阳县| 平定县| 横峰县| 奉新县| 韶山市| 新乡县| 泰和县| 永春县| 登封市| 万安县| 临邑县| 胶南市| 准格尔旗| 玉环县| 海伦市| 乌拉特前旗| 蓝田县| 施秉县| 海南省| 施秉县| 汉川市| 临安市| 积石山| 红原县| 石城县| 伊金霍洛旗| 沧州市| 察雅县| 兖州市| 任丘市| 红原县| 东阿县| 孟村| 平乐县| 南通市| 石嘴山市| 大英县| 金坛市| 平塘县|