Otto told Xinhua that the success with this company in particular is its speciality of selling cosmetics online as a major focus.

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Unlike general category e-commerce companies such as Alibaba, Jumei is "very much a speciality niche," he said. "There are so many people in China that are certainly utilizing internet and that's only going to expand, especially with the onset of the urbanization in China. So I think that all these factors come into play and benefit this company."

"Their success going forward is going to be brilliant," Otto stressed.

In the first quarter of 2014, approximately 49 percent of Jumei 's gross merchandise volume was generated through its mobile application, the company said.

Jumei's current sales formats consist of curated sales, online shopping mall and flash sales, it added.

To guarantee the genuineness of its products, Jumei has launched cosmetic anti-fake code system that makes its internet platform a trusted destination for consumers to discover and purchase branded beauty products, the company said.

According to Chen, Jumei also cooperated with branded foreign cosmetic companies to obtain franchises for selling beauty products in China to prevent the issue of counterfeit products from the very source.

Meanwhile, China's e-commerce giant Alibaba Group Holding Ltd. last Tuesday filed its IPO in the United States, planning to raise $1 billion. But analysts predicted that the company could fund around $15 billion to $20 billion through its IPO, which is expected to be one of the largest stock listings in history.

Earlier this year, China's IT education provider Tarena International, privately held medical services provider iKang Healthcare Group, micro-blogging site Weibo, online-to-offline real estate services firm Leju and online leisure travel company Tuniu, as well as Cheetah mobile have listed shares in the US market.

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