国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

Retailer Bosideng ends UK contracts

By Wang Zhuoqiong in Beijing and Zhang Chunyan in London (China Daily) Updated: 2014-04-25 06:57

The first collection designed for Bosideng was the spring/summer 2014 season, focusing on fine tailoring with fabrics from Italy, while keeping the brand's Chinese heritage "intact," Pretioushas said.

But Bosideng UK's trading has not been as buoyant as expected. "Last Christmas, I went to Bosideng's shop in central London several times out of curiosity. I found that most of its clothes carried discount tags during sales seasons. Even so, there were few people in the store," said Wang Yang, who works in London.

Retailer Bosideng ends UK contracts
 London seen as center of China-influenced fashion

Retailer Bosideng ends UK contracts
 Bosideng to consolidate market share in the UK

"I'd never heard of Bosideng before," London resident David Glonek said. "Normally we trust local brands or other famous brands. When the prices of the new brand are equal to local brands, I absolutely prefer local ones."

"As a Chinese brand which wants to attract British or European customers, they must build the reputation first," he said. Two sources at Bosideng UK confirmed to China Daily that its chief executive Wayne Zhu has not been based in the country for several months. Zhu is the founder of Bosideng UK.

Zhuhas said the rebranding is aimed to upgrade the value chain, from cost-effective apparel to top-quality designer clothes. If the London model is successful, Bosideng will take the same model to other European countries. Jason Denmark, director of retail operations, Bosideng UK, said the company hopes to capture Western sensibilities in its new lines.

"What we will achieve is to dovetail a subtle combination of Chinese and UK fashion-influenced design, using mainly European fabrics and manufacturing processes, to create this unique collection," he said.

The Chinese fashion brand, sandwiched between trusted local top-notch European brands and fast fashion's more affordable offerings, is finding it tough to position itself at the proper pricing, a British retail expert who declined to be named, said. The expert suggested Bosideng highlight its online presence and create a Western brand name to gradually build its reputation.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
汤原县| 平泉县| 双峰县| 航空| 金湖县| 辉南县| 五华县| 隆安县| 眉山市| 阳信县| 清镇市| 寿宁县| 如皋市| 丁青县| 增城市| 江门市| 文登市| 丹江口市| 洪江市| 浦北县| 靖江市| 綦江县| 梅州市| 肇东市| 平乐县| 东源县| 靖州| 奉化市| 色达县| 茌平县| 玛纳斯县| 六安市| 公安县| 墨玉县| 南平市| 德清县| 岱山县| 电白县| 大港区| 迭部县| 北京市|