国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

Fast-food firm eyes southwest franchises

By Xie Yu in Shanghai (China Daily) Updated: 2013-01-22 10:38

Fast-food giant McDonald's Corp said on Monday that it will seek applications for franchises in southwestern China.

"In a bid to accelerate business development in China, McDonald's will carry out traditional franchise business in China's Sichuan/Chongqing area," the company said.

"Franchise business is key to the success of McDonald's in many markets around the world. It will also be an important factor that helps McDonald's realize fast development in China."

Fast-food firm eyes southwest franchises

A?McDonald's Corp logo is seen in Qingdao. [Huang Jiexian / Asianewsphoto] 

?

The company said that seven cities in Sichuan and Chong-qing would be open to franchise applications. Currently, only Guangdong and Fujian provinces have been open to such applications.

"I am quite excited and want to have a try," said Zhang Jiao-xia, who runs a small catering business in Deyang, Sichuan.

"But I am still a little concerned that people in my area will be able to accept foreign food," she added.

McDonald's plans to open 700 new restaurants in China by 2013, bringing the total number of its outlets in the nation to 2,000, said company spokeswoman Betty Tian.

As part of the expansion, the company will boost its payroll by 50,000 in China, including 1,000 university graduates as management trainees. Most McDonald's outlets in China are directly operated by the company.

Applicants for franchises should have at least 2 million yuan ($321,000) in cash or assets, and needs to undergo up to 10 months training, according to the company's website.

Ai Yaohui, CEO of a domestic online platform specializing in the franchising and consulting sector, said the company's move was an " important step to increase its market share, especially as it faces fierce competition from rivals such as KFC".

Fast-food giant KFC's parent company, Yum Brands Inc, is currently the largest foreign restaurant operator in China, with more than 4,000 KFC outlets. It plans to open 500 new restaurants every year, according to Zhu Zongyi, president of Yum Brands China Division.

Ai said that for McDonald's to realize its ambition, the biggest challenge is not capital, but locations.

Franchises account for almost 70 percent of McDonald's global profits, but this model is not so popular in China, according to the 21st Century Business Herald.

Currently in China, individual franchisees purchase 10-year management rights of a McDonald's restaurant for a one-time franchising fee of 2 million yuan. But they also have to pay a service fee - a monthly amount based on the restaurant's sales performance, as well as a monthly advertising fee.

"The biggest problem might be that Chinese investors are more interested in getting a quick profit, rather than building a lifelong career through franchising," Ai said.

xieyu@chinadaily.com.cn

McDonald's in street promo ahead of Olympics

McDonald's recruiting for major expansion

McDonald's to double China workforce

Prices up 1 yuan at McDonald's

McDonald's apologizes for wrongdoings

 

Hot Topics

Editor's Picks
...
东乡县| 南汇区| 信阳市| 五莲县| 德兴市| 句容市| 饶河县| 宣化县| 广西| 江口县| 韶山市| 宿松县| 汤原县| 柯坪县| 邻水| 定远县| 汽车| 三穗县| 台州市| 宝坻区| 临桂县| 闵行区| 毕节市| 绍兴县| 伊宁县| 桑植县| 邯郸市| 尉氏县| 博乐市| 阜宁县| 通海县| 乌兰察布市| 枞阳县| 拉孜县| 固镇县| 日土县| 永吉县| 田阳县| 龙胜| 鞍山市| 广饶县|