国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

Peak announces partnership with NBA's Toronto Raptors

(Xinhua) Updated: 2012-12-17 14:28

TORONTO - Chinese sports apparel company Peak Sports announced its new partnership with the Canadian NBA team Raptors in Toronto on Saturday.

Peak announces partnership with NBA's Toronto Raptors

Peak Sports' chairman Xu Jingnan speaks at the news conference on Dec 15, 2012 [Photo / Xinhua]

Rapidly gaining ground in the international sporting world, the Chinese company is the sponsor of a number of NBA teams. This four-season long partnership with the Toronto Raptors is all part of the company's international marketing strategy, said Peak Sports' chairman Xu Jingnan.

This partnership marks the first time a professional Canadian sports team has ever been sponsored by a Chinese company. Xu said they're hoping to introduce and establish their brand in Canada with the help of the Toronto Raptors.

"Internationalization has always been the main focus in the development of Peak Sports," he said. "This partnership with the Toronto Raptors will help accelerate Peak's business here in Canada and bring our product to Canadian consumers."

Listed in the Hong Kong Stock Exchange in 2009, Peak Sports produces and manufactures goods in a variety of sports. But with basketball as their primary focus, the company has established strategic partnerships with a number of high profile NBA teams such as the Houston Rockets and the Miami Heat over the years.

"NBA is definitely number one in the basketball world. They produce many heroes every year," he said. "This partnership with the Toronto Raptors will help Peak show Canadian basketball fans who Peak is, and who its products represent."

Peak announces partnership with NBA's Toronto Raptors

Peak Sports' chairman Xu Jingnan and David Hopkinson, senior vice-president of business partnerships of Maple Leaf Sports & Entertainment, owner of the Toronto Raptors, pose for a photo on Dec 15, 2012, after the news conference. [Photo / Xinhua]

David Hopkinson, senior vice-president of business partnerships of Maple Leaf Sports & Entertainment which owns the Toronto Raptors, said it's a deal that'll benefit both ends. It'll provide an opportunity for both sides to share information and learn from each other, he said.

"Basketball is the number one sport in China, with well-established roots here in Canada, and this is an opportunity I think for us to really do something that bridges the gap between two cultures around the common love for basketball," said Hopkinson.

With this deal, Peak will be exposed to Raptors fans who will see the company's branding all over the Air Canada Centre where home games are held. Peak's merchandise will also be available to Canadian consumers at the Raptors Team shop at the Air Canada Centre.

To mark the big announcement, Raptors guard Kyle Lowry, one of Peak's featured endorsees, ran a basketball clinic and helped nearly 30 youth from local Chinese community get a head start in the sport.

Established in 1989, Peak Sports now has more than 6,000 stores in China.

Hot Topics

Editor's Picks
...
炎陵县| 济源市| 淳化县| 抚顺市| 上高县| 贵溪市| 龙游县| 南安市| 闽侯县| 淮安市| 包头市| 香格里拉县| 怀宁县| 霍州市| 加查县| 沈丘县| 多伦县| 贺兰县| 天峨县| 龙游县| 德令哈市| 宜宾市| 垦利县| 张家口市| 金阳县| 江阴市| 波密县| 闽侯县| 旺苍县| 新河县| 浦县| 泽州县| 成都市| 明光市| 安顺市| 丹东市| 柳江县| 澳门| 惠东县| 盘山县| 平乐县|