国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Changing psychology of consumers

Updated: 2012-01-03 09:24

By Wang Wen (China Daily)

  Comments() Print Mail Large Medium  Small

BEIJING - When it comes to luxury goods, Chinese consumers are now more price-sensitive than in the early days when luxury stores were new to the mainland.

"They now make themselves heard and do not hold back their complaints when it comes to dissatisfaction with the prices, product quality and after sales services," observed Zhou Ting, executive director of the Research Center for Luxury Goods and Services at University of International Business and Economics.

But the luxury brands have stuck to their old mindsets and neglected the changing psychology of China's consumers, she said.

The most obvious bone of contention is the price. Chinese consumers are now aware of the massive price gap between luxury items sold on the Chinese mainland and elsewhere in the world.

For the same luxury items, ranging from watches, luggage, clothes, wine and electronic goods, the prices can be up to 51 percent more expensive in China than the United States and 71 percent more than in France, according to the statistics from the Ministry of Commerce.

"I have been tempted by luxury items on the mainland, but I have never bought any," said Candy Wan, a typical white-collar worker in Beijing, who spent 4,000 yuan ($632) on a French brand purse in Hong Kong in December. Wan said she had waited months before acquiring the item, as it is 2,000 yuan more expensive in Beijing.

Between 15 and 25 percent of the price of a luxury item is a special tax on imported luxury goods imposed by the Chinese authorities. The luxury brands claim this is the main reason for higher prices of luxury goods in China, but this might not be the case.

The profit margin is so large in China that market observers have begun to suspect luxury brands of price discrimination against Chinese consumers. It is believed that the world's leading luxury brands make profits of more than $1 billion a year from Chinese consumers alone.

"The tax on luxury goods has become an excuse for the price discrimination of luxury brands," said Ouyang Kun, chief executive officer of the World Luxury Association's China office. "The brands still feel their goods are superior on the Chinese market, so the prices must be higher to show their prestige. But that was years ago. Now, they are wrong," added Ouyang.

However, analysts believe Chinese consumers are becoming more discriminatory when it comes to luxury goods as the country's luxury market matures and the brands will have to respond to this if they want to succeed in China.

Related Stories

Hunger for luxury goods growing 2011-06-17 11:14
Craving for luxury goods 2011-01-14 10:14
Chinese boost to luxury goods 2010-12-13 10:51
Debate: Luxury goods 2011-07-11 07:57
Debate: Luxury goods 2011-07-11 13:45
China to cut tax on luxury goods: report 2011-06-20 13:38
西安市| 临安市| 招远市| 彭泽县| 鸡东县| 平乡县| 富平县| 莱芜市| 满洲里市| 家居| 拉萨市| 龙州县| 浙江省| 铜川市| 明光市| 城步| 治县。| 永和县| 苍溪县| 桐庐县| 谢通门县| 曲阜市| 新源县| 福安市| 陵水| 泰宁县| 石泉县| 铁力市| 龙州县| 道真| 宿迁市| 深圳市| 霍城县| 辽中县| 汨罗市| 弥勒县| 芮城县| 缙云县| 长沙市| 绵竹市| 西安市|