国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Bizchina

Chinese luxury wannabes try to raise their profile

(Agencies)
Updated: 2010-08-05 11:42
Large Medium Small

Finicky Consumers

Chinese luxury wannabes try to raise their profile

The LV Shanghai flagship store opens on April 28, 2010. [Photo / Asianewsphoto]

Aspiring Chinese luxury brands may face their toughest battle on the homefront, where shoppers often prefer big international names such as France's LVMH or Hermes that carry more prestige and more than a century of history.

One of the few brands to gain anything approaching an international following is Shanghai Tang, a designer of brightly colored chic clothing featuring Chinese themes founded in Hong Kong and now with stores worldwide.

"They are brand conscious, it is a little bit of a show-off attitude and what we have seen is that when they have money, they tend to spend on well-known brands," said Renee Tai, an analyst with CIMB-GK Research, referring to Chinese consumers.

Related readings:
Chinese luxury wannabes try to raise their profile Luxury brand makers scent more profits
Chinese luxury wannabes try to raise their profile Luxury products win mass appeal
Chinese luxury wannabes try to raise their profile Everybody wants luxury, but not at any price
Chinese luxury wannabes try to raise their profile Harrods in talks to open Shanghai store

Chinese brands could face an even rougher road ahead as global brands, well aware of China's rapidly growing wealth, launch major expansion campaigns in the country that include opening stores in second and third-tier cities.

Louis Vuitton will open one of its largest stores in the world in Shanghai this year. In the past year, LV has opened stores in second-tier cities of Xian, Xiamen and Tianjin.

London's upscale department store Harrods is also rumored to be in talks with Shanghai's municipal government to open its first store outside the United Kingdom.

International brands are also adapting to China, with Hermes rolling out a new brand, "Shang Xia" offering luxury accessories at cheaper prices just for China.

"They face competition and I think in terms of them being able to take a dominant share of the market, that's sometime off," said Stephen Mercer a partner at KPMG Shanghai.

He said Chinese luxury brands could succeed in niche areas such as spirits and jewelry, with Moutai, a Chinese spirit that was served to Richard Nixon during his famous China trip during his presidency, as one such example.

 

   Previous Page 1 2 Next Page  

红桥区| 盘锦市| 喀喇沁旗| 汪清县| 北票市| 深泽县| 玛纳斯县| 通海县| 郸城县| 青冈县| 华阴市| 阳新县| 崇礼县| 望城县| 伊金霍洛旗| 读书| 博白县| 保定市| 金堂县| 涟水县| 岚皋县| 漳州市| 皮山县| 松阳县| 松潘县| 鸡西市| 五指山市| 乡宁县| 临颍县| 庆阳市| 额尔古纳市| 康定县| 五家渠市| 周宁县| 台山市| 固原市| 扎兰屯市| 宁阳县| 剑阁县| 延长县| 康保县|