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China's online shopping jumps 128.5% in 2008

By Tong Hao (chinadaily.com.cn)
Updated: 2009-02-10 17:02

The trade volume of China's online shopping last year increased by 128.5 percent to 120 billion yuan ($17.56 billion), according to a report released on Tuesday.

The number of online shopping registers increased by 185 percent from a year earlier to 120 million, according to the report, jointly released by research firm iResearch and China's largest C2C platform Taobao.com.

More than 70 percent of the online shoppers are from secondary and tertiary cities, which will become the major boost to the online shopping industry in 2009, the report said.

The report said China's online shopping will continue to grow fast in 2009 as more export enterprises turn to the domestic market due to declining overseas demand.