国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

BIZCHINA> News
Haier marches on in int'l market
By Ju Chuanjiang (China Daily)
Updated: 2007-03-13 17:02

So far, the company has worked with more than 200 overseas producers in the home appliance design sector.

Haier has also set up sales networks in 20 African countries and regions.

The company's joint ventures in Nigeria, set up in early 2001, now produce 300,000 sets of home appliance products annually, including refrigerators and TV sets.

Another joint venture in Tunisia produces 200,000 sets of home appliance products per year.

Haier currently holds the largest share of the African home appliance market.

"We will take three steps in our global strategy. First, we should set up a large overseas production and sales network. Second, all Haier's products that meet the local market demand should move into the major sales channels. And last, the company should produce mainstream products in local markets," said Yang.

Technological Innovation

Yang said that technological innovation is the core element for the company to realize the global strategy.

"Advanced technology plays a key role for us to enter into the global market. So we have kept investing large sums of money out of sales revenues in technological innovation," the Haier president said.

According to Yang, Haier has earmarked more than 10 billion yuan between 2001 and 2005 for scientific and technological research.

The company has undertaken six national "863 technology projects", five "national torch technology projects" and 47 national key projects for research and development of new projects.

Last April, Haier developed the nation's first dryer-tumble washer, attracting large volumes of orders from overseas sales agents in Germany, Spain, France and Russia.

"We have developed a series of high-end home appliance products following large investments into technological innovation. Now we will attach more importance to the establishment of sales networks that meet high-end overseas market demands," Yang explained.

As a result, Haier is seeking more partnerships with leading international sales agents in order to build a more professional and effective global sales network, according to Yang.

Haier also signed a sponsorship project with the United States' National Basketball Association (NBA) last April, becoming the sole TV sponsor for the world's leading basketball competition.

Meanwhile, the company also launched a sponsorship project with a basketball team in Saudi Arabia and set up the Haier Rocket Basketball Team in April last year.

"Such cooperative projects with the world's leading sports entities will help boost Haier's development in the global market," Yang said.


(For more biz stories, please visit Industries)

   Previous page 1 2 Next Page  

镶黄旗| 化隆| 诏安县| 汝州市| 兖州市| 祁东县| 九江市| 临汾市| 隆子县| 雷州市| 抚顺县| 定结县| 汝南县| 洪洞县| 北碚区| 嵊州市| 裕民县| 慈利县| 张家口市| 贡嘎县| 辰溪县| 海淀区| 新兴县| 柳林县| 宁明县| 新竹市| 铜鼓县| 天柱县| 五寨县| 周口市| 阿拉尔市| 龙游县| 县级市| 康平县| 郑州市| 曲水县| 承德县| 亳州市| 永州市| 永胜县| 景东|