国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Technology

Red aiming to befriend women with sharing app

By HE WEI in Shanghai | China Daily | Updated: 2017-02-16 08:10

Red aiming to befriend women with sharing app

A female user of Red (Xiao Hongshu) poses with the company's staff at its anniversary celebration in Shanghai. [Photo provided to China Daily]

Outlook resonates with consumers' rising demand for quality everyday products

A crowded Macy's mall in downtown New York is where Qu Fang first met her business partner Mao Wenchao 11 years ago.

Back then e-commerce was still a novelty in China, and there weren't many Chinese traveling and buying overseas. Nostalgia propelled them to chat as both were shopping for products unavailable in China for friends and family.

The encounter finally led the pair to co-found the e-commerce site Red (or Xiao Hongshu in Chinese, meaning 'little red book') in 2013, which serves an online community of foreign brand fans.

"In starting a business, the scenario in which you met your partners and form your ideas really matters," Qu said in her office in Xintiandi, a posh bar area with restored stone-arched houses in downtown Shanghai.

Red is far from the only digital player focusing on the sales of high-quality foreign merchandise in China. E-commerce juggernauts like Alibaba Group Holding Ltd and JD.com.Inc have long had a footprint and pushed hard on imported goods. But Red plans to set itself apart with a special focus on community and user sharing.

It works by letting its users-65 percent or more of them are young and well-educated women-post pictures of their beloved products online. It then connects them with overseas sellers of everything from anti-aging masks to FolliFollie watches.

No financial incentives are given to those who share, but Red has become an incubator of word-of-mouth marketing.

"Sharing is an inherent trait in women. Those who buy things here are vocal opinion leaders, and many promote our platform on a voluntary basis," Qu said.

The three-year old app has gained traction in China with 32 million registered users by the end of 2016. Red did not disclose financial details, but it has become the latest darling for venture capital firms, attracting investment from GGV Capital, Zhen Fund, and potentially Tencent Holdings Ltd, according to Bloomberg data.

Previous Page 1 2 Next Page

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
堆龙德庆县| 衢州市| 汉沽区| 伊金霍洛旗| 赣榆县| 铁岭市| 屏东县| 汉源县| 天门市| 巫山县| 颍上县| 肇源县| 汉阴县| 杭州市| 扎兰屯市| 广西| 自贡市| 夏津县| 彩票| 英德市| 瓦房店市| 景泰县| 奉节县| 灵石县| 富顺县| 新民市| 鹤山市| 鹿泉市| 安远县| 武威市| 泗阳县| 金川县| 行唐县| 齐河县| 惠水县| 柳林县| 淮滨县| 勐海县| 涞源县| 固镇县| 增城市|