国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Technology

Apple seeks to lure customers

By MA SI (China Daily) Updated: 2016-10-11 08:03

Apple seeks to lure customers

Staff members applaud a customer as he arrives to purchase Apple's new iPhone 7 at an Apple store in Beijing. [Photo/Reuters]

Apple Inc has filed two patent applications in China, in a move to prepare for new smartphone features that can resonate with local consumers, as the US giant struggles with tumbling sales and mounting competition in the world's largest smartphone arena.

The California-headquartered firm filed two applications to patent its dual-SIM card technologies in China, which enable one phone to support two carriers at the same time, according to the official website of China's State Intellectual Property Office.

The two applications, filed in February and March respectively, are still awaiting approval, and they are Apple's latest efforts to lure consumers away from competitors such as Samsung Electronics Co Ltd and Huawei Technologies Co Ltd which have already unveiled similar features on their top-end devices.

Nicole Peng, research director at Shanghai-based consultancy Canalys, said the dual-SIM card features are popular among businessmen in China and other Southeastern Asian countries.

"The move can help Apple battle mounting competition, though it will take time to apply the new functions to smartphones," Peng said.

The news came shortly after Apple set up its first China research and development center in Beijing, with registered capital of 100 million yuan ($14.99 million). The center will have roughly 500 employees and the total investment will be up to 300 million yuan, the local government said.

Its latest devices, the iPhone 7 series, also achieved an initial success among Chinese consumers, with pre-orders of the 7 Plus, and the iPhone 7 in jet-black color, reportedly sold out before they hit the streets on Sept 16.

Jin Di, research manager at IDC China, said unlike Western countries which chiefly rely on telecom carriers to sell contract phones, China has more diverse retailing channels, including e-commerce sites and professional consumer electronic stores, which prompt more consumers to favor dual-SIM card services.

"Smartphones which support dual-SIM cards account for 91 percent of all handsets shipped to China in the second quarter. The move can help Apple lure buyers away from rivals, especially given opportunities brought by Samsung's ongoing phone recall crisis," she added.

China, which had been one of Apple's largest markets in the past several years, recently became a source of disappointment. In the second quarter, the firm saw a 33 percent drop in sales in China, its highest decline in all regions.

In contrast, local firms Huawei and Oppo were growing rapidly, seeing a surge in shipments of 15 percent and 124 percent respectively during the same time frame, data from International Data Corp show.

 

Hot Topics

Editor's Picks
...
宣化县| 南木林县| 吕梁市| 铜陵市| 新沂市| 宁河县| 大宁县| 永寿县| 高州市| 高淳县| 吉木萨尔县| 平原县| 曲沃县| 罗定市| 新民市| 崇左市| 扎赉特旗| 玉树县| 厦门市| 民乐县| 萍乡市| 凤庆县| 睢宁县| 阆中市| 辽源市| 廉江市| 合作市| 万年县| 九龙县| 历史| 嵊泗县| 上林县| 志丹县| 陈巴尔虎旗| 临颍县| 永善县| 夏河县| 乡宁县| 伊春市| 德安县| 滕州市|