国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Motoring

Aston Martin bets big on China's craving for SUVs

By Li Fusheng | chinadaily.com.cn | Updated: 2017-05-09 13:19

Aston Martin bets big on China's craving for SUVs

Michael Peng, president of Aston Martin China, delivers a speech at the Shanghai auto show in April. [Photo provided to chinadaily.com.cn]

British luxury sports carmaker Aston Martin is to launch its first-ever SUV by the end of the decade targeted at emerging economies, especially China, a country where more than two million premium cars were sold last year.

The carmaker said on its website that it is to start production of the DBX in 2019 in its second manufacturing facility at St Athan in South Wales.

Michael Peng, president of Aston Martin China, said the SUV is one pillar of the carmaker's campaign to ensure its financial viability by expanding its portfolio, and a four-door sedan is to join the SUV after 2020.

Aston Martin, which has been dedicated to producing handmade sports cars, changed hands several times because of its small sales. In the past 104 years, it delivered some 80,000 cars worldwide.

"China is central to its campaign, called the Second Century Plan, to sustain itself. In fact, the two models, the SUV and the sedan, are designed to primarily meet the needs of rising markets, especially China," said Peng.

Peng said when the SUV was first announced in 2015, there were many discussions within the company about its design.

"I want it to feature things that the Chinese people like, for example, the size, clearance, comfort and luxury, and I am sure the model is going to be a hit when it comes to China," said Peng.

Aston Martin bets big on China's craving for SUVs

A visitor takes a picture of an Aston Martin car at the Shanghai auto show in April. [Photo provided to chinadaily.com.cn]

China is known for its craving for SUVs, which has been the fastest-growing segment in its automobile industry. Porsche is selling more SUVs than sedans in the country and Bentley's SUV Bentayga is well received too.

Aston Martin entered China in 2011. However, without a strong affinity for sports cars like in the West, merely some 200 cars were sold last year, far fewer than in the UK and the US, where Aston Martin sells around 1,000 cars a year.

China is already the largest market for many premium brands, including Mercedes-Benz and Porsche. Peng said his boss, Aston Martin's President and CEO Andy Palmer, asked why it is not the case with their brand.

"I told him that if the brand is purely dedicated to sports cars, the current situation would remain unchanged probably forever.

"But after the two new models, the SUV and the sedan, hit the market, China is likely to become a top three market and even has the potential to be the largest market for Aston Martin in the coming years."

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
定陶县| 彰化市| 张家港市| 定结县| 潼关县| 凌云县| 夏津县| 丹阳市| 同德县| 剑阁县| 永丰县| 鄂尔多斯市| 德清县| 中卫市| 清丰县| 通榆县| 丹凤县| 德清县| 山阳县| 砀山县| 商洛市| 肇东市| 宝兴县| 武乡县| 象州县| 鸡泽县| 商城县| 霍城县| 龙泉市| 江口县| 新巴尔虎右旗| 仁怀市| 秦皇岛市| 宜都市| 思茅市| 墨江| 清流县| 北流市| 吉隆县| 高邑县| 东海县|