The BMW X1 won the trust of more than half a million customers around the world and is a leader in its segment. Photos provided to China Daily

In 2009, German luxury auto brand BMW entered new territory with its X family and the BMW X1 became the world's first premium compact sports-activity vehicle.

Since then, the X1 has won the trust of more than half a million customers around the world and is a leader in its segment.

Now, the compact SUV has aggressively hit the Chinese market again with the second upgraded version, following the original model in early 2010 and the first upgraded version in 2012.

The new X1 is produced at BMW's state-of-the art Tiexi factory in Shenyang, Liaoning province, and offers customers 10 variants, with prices ranging from 259,000 yuan to 436,000 yuan.

"The X1 was the only premium compact SUV on the market at the time of entry and has been leading the segment with huge success ever since in China," said Olaf Kastner, president and CEO of BMW Brilliance Automotive Ltd.

"However, we continue to raise our bar for products both in design and quality to maintain outstanding competitiveness. At BMW Brilliance, we improve our products year by year, above and under the hood. From the product enhancement of the 3 and 5 Series to the new X1, we offer the most competitive products in each segment, which are highly appreciated by our strongly growing customer base," he said.

Kastner said since entry into the Chinese market in 2010 and being the first in the segment to produce locally in 2012, the X1's glamour and attraction has never faded.

"The high visibility of the X1 on the roads is the best proof - it is very popular in China, especially among the young and trendy customers," Kastner added.

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