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Business / Economy

Former NBA star Yao Ming's investment empire

(chinadaily.com.cn) Updated: 2016-08-10 06:38

2 Yao Family Wines

Former NBA star Yao Ming's investment empire

Yao Ming Family Wines are on display during the barrel auction event of Auction Napa Valley at Rutherford Vineyard in St. Helena, California on May 31, 2013.[Photo/IC]

After establishing Yao Family Wines in 2011, the winery had bore fruit in the form of two Napa Valley Cabernet Sauvignons in the same year and quickly expanded into a successful business.

Yao Ming launched Yao Family Wines in 2009 in Napa Valley, California. He joined other Chinese people who in recent years had acquired vineyards in wine-producing regions of the United States and were producing wine for China and the US.

Yao also crowd-funded on Crowdfunder, with a $3 million goal. The funds will be used for a tasting room in Napa, a tasting salon in Shanghai, Ming's hometown, and marketing, according to the company's profile on Crowdfunder.

Yao Family Wines is not inexpensive. The prices of reds have ranged from about $238 a bottle for Yao Ming Napa Valley, to around $1,000 a bottle for its premium Yao Ming Family Reserve, the Wall Street Journal reported on March 4. A cheaper wine introduced in China in 2013 in response to the government's emphasis on frugality retailed in China for $85.

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