国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Industries

Cyber stars' key ways to grow rich

By Ma Si (China Daily) Updated: 2016-03-16 07:59

Cyber stars' key ways to grow rich

A snapshot of Internet celebrities. [Photo provided to China Daily]

Not long ago, YouTube star Michelle Phan wowed the beauty products market when she succeeded in setting up a personal cosmetics brand by just uploading makeup tutorials to YouTube.

To this day, her success is hailed as a testament to the power of the Internet.

Now, thousands of others are trying to emulate Phan in China. They boast huge online following. The ability to transfix eyeballs online, especially on social networking platforms, these days translates to celebrityhood and riches. In China, there are 688 million Internet users, so the knack of influencing even some of them could make one a "key opinion leader".

Such leaders are building up thousands of online communities by sharing knowledge on subjects like fashion, beauty and electronic games or just by producing humorous videos. In the process, they make loads of money.

The list below summarizes the key ways by which such cyber stars grow rich:

1. Tips and virtual gifts from fans

Most online platforms have introduced a "tips" system for fans to give cash to online celebrities. For example, when an online celebrity publishes a fashion-themed article on WeChat, China's most popular instant messaging tool, readers can reward the author with tips ranging from 1 yuan (15 cents) to 256 yuan by using its digital payment tool.

The tips system can bring a lot of cash, given that each article by online celebrities often generates more than 100,000 hits or visits.

For instance, Papi Jia, an online celebrity well known for making humorous videos, recently received tips from more than 3,500 fans because they loved her latest video post on WeChat.

Popular broadcasters on live-streaming platforms also derive income from viewers who buy virtual gifts for them, like digital flowers.

2. Advertising fees from luxury brands

Luxury brands such as Chanel and Prada are turning to online celebrities for targeted marketing. When releasing latest products, these companies often invite online celebrities to advertise the products on Sina Weibo, China's version of Twitter.

"Compared with traditional fashion magazines, online celebrities have stronger bonds with us and I am more willing to accept their recommendations," said Liu Chang, a 28-year-old white-collar worker in Shenzhen, Guangdong province.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
咸丰县| 云和县| 绥宁县| 屏山县| 石阡县| 沧源| 吴桥县| 闻喜县| 顺义区| 清镇市| 鄄城县| 大兴区| 夹江县| 阜南县| 定西市| 五华县| 呼和浩特市| 凤台县| 新宾| 仪陇县| 昭平县| 景泰县| 东乌珠穆沁旗| 图木舒克市| 井冈山市| 隆昌县| 堆龙德庆县| 北票市| 抚州市| 江永县| 那曲县| 阿克| 灵川县| 镇雄县| 开封县| 利川市| 绥江县| 扎囊县| 读书| 和林格尔县| 东台市|