国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Industries

Metrosexuals spawn a $1b cosmetics market in China

By Emma Gonzalez (China Daily) Updated: 2016-01-01 07:28

Metrosexuals spawn a $1b cosmetics market in China

A male customer learns how to use skin care products at an industry expo in Beijing. [Photo/China Daily]

At the luxury Truefitt & Hill gentlemen barbershop and grooming salon located in the Yintai Centre in Beijing's financial district of Guomao, a Chinese barber with a pencil-style moustache patiently waits for local businessmen to finish work and sit in his chair.

The Beijing franchise, part of the world's oldest gentlemen barbershop brand, opened last year in the Chinese capital with a focus on the barber's chair and facial care.

The British retro-looking barbershop offers a wide variety of grooming services specifically designed for men, including manicure, skin nourishing and anti-hair loss treatments.

Nonetheless, the most sought-after service is the traditional hot towel wet shave with a face massage available for 300 yuan ($47).

"Chinese men are increasingly interested in looking good", explained Zhu Liya, general manager of the Truefitt & Hill Beijing branch. "More and more men are now spending money for personal grooming services".

Although the metrosexual phenomenon, which implies men spending heavily on grooming products, is still stronger in countries like South Korea and Japan, the interest among Chinese men in personal care services has been growing rapidly.

Facial skin care is the men's grooming category that is experiencing the most dynamic growth in China, with beauty products for men quickly rising in popularity.

"China is becoming the world's largest market for men's skin care products", said Neil Wang, global partner and president at consulting firm Frost and Sullivan China. "The market size is over $1 billion, followed by South Korea with total sales value of about $0.7 billion".

The size of the male facial skin care market in China is projected to reach 11.5 billion yuan ($1.85 billion) by 2020 from 7.3 billion yuan ($1.14 billion) in 2014, according to market research firm Mintel Group Ltd.

"More than 80 percent of the Chinese men hold an opinion that skin care is important," said Wang from Frost and Sullivan. "They are willing to spend about 25 minutes every day on skin care products on average".

Driving the increasing consumption of male cosmetics is the widespread belief in China that looking good plays an important part in succeeding socially and professionally.

Ding Chen, a 30-year-old businessman who spends up to 600 yuan every two months on personal care, particularly on moisturizers, cleansers and cologne, said: "Men spend money on beauty products for improving self-confidence, attracting women and building a better self image. After all, good first impressions can make a big difference."

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
承德市| 黔西县| 乐山市| 彭水| 长治市| 四平市| 萝北县| 辉南县| 嘉荫县| 库尔勒市| 绥芬河市| 手机| 日喀则市| 普宁市| 台州市| 石景山区| 刚察县| 安乡县| 马鞍山市| 裕民县| 咸丰县| 巨鹿县| 阿坝县| 武宁县| 伊宁市| 南康市| 哈巴河县| 平顶山市| 泉州市| 瑞丽市| 和龙市| 江达县| 鄂尔多斯市| 东海县| 巫溪县| 微博| 枣庄市| 双桥区| 太仆寺旗| 禹州市| 蒲城县|