国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

Bright exec hopes to turn Opple into a major brand

By Xu Junqian (China Daily) Updated: 2015-11-30 07:56

Bright exec hopes to turn Opple into a major brand

Opple celebrates its first showroom opening in Lahore, Pakistan, in August this year. [Photo provided to China Daily]

Chen Yun has his eyes fixed on international markets as his Chinese lighting company becomes a leader in LED technology

A push to merge and grow China's lighting industry at home, and expand abroad, has shaken up foreign and domestic manufacturers and also led Chen Yun to make a big decision.

Chen went local, joining top domestic lighting firm Opple Lighting Co Ltd at the start of the year from German lighting firm Osram Light AG, where he worked at its Munich office for four years before heading to Hong Kong for several more years.

The switch, however, was more than multinational to local.

At Osram, Chen spent his days working to crack the Chinese market. Now he will look to expand China-based Opple's reach abroad into the booming market for LED products.

Consulting firm McKinsey & Co calculated the LED share in general lighting will reach 45 percent in 2016, and close to 70 percent by 2020, when the total market size is expected to reach 100 billion euro ($106 billion).

In 2014, "we believed the seed is ready to grow up into something big. For us, being global doesn't just mean selling our products worldwide or having offices everywhere. The mission is to make Opple the synonymous for valuable lighting", Chen, general manager of the international business unit, said in an interview with China Daily at Opple's Shanghai headquarters.

Chen, 39, described his role as "challenging and interesting" as he leads a team of 150 or so people overseas and in China.

The firm's humble roots trace back to Wang Yaohai and Ma Xiuhui, the couple who founded Opple in 1996, working with a staff of six in a shabby workshop in Guangdong province, China's hotbed of low-cost manufacturing.

LED lighting was the couple's breakthrough after two years of wholesaling cheap light bulbs and tubes. They hit on the Chinese word oupu-which literally means European standard for all.

"It's an ambition, or a seed, planted from the very beginning," said Chen.

Chen says this entrepreneurial vision has given Opple an edge. Companies and governments around the globe are rushing to make a transition from traditional lighting technologies to LED to save energy and fight climate change.

That also means performance targets, and Chen has his work cut out. He aims for revenue from overseas sales to account for more than half of the company's total in the next five to 10 years from about 10 percent now.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
无棣县| 安陆市| 马尔康县| 浪卡子县| 娄烦县| 阿合奇县| 建水县| 武隆县| 新田县| 东丰县| 布尔津县| 河源市| 通化市| 曲靖市| 开封县| 馆陶县| 南雄市| 山西省| 渝北区| 广平县| 永州市| 唐山市| 四川省| 永年县| 邹平县| 固原市| 巩义市| 那曲县| 繁峙县| 无棣县| 姚安县| 梨树县| 长寿区| 广河县| 浙江省| 鲁山县| 越西县| 甘谷县| 霍州市| 逊克县| 广德县|