国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

China Mobile to pare smartphone subsidies soon

By Bloomberg (China Daily) Updated: 2014-09-27 15:22

China Mobile Ltd, the world's largest carrier, is taking steps to eliminate $2 billion in smartphone subsidies by revising the packages available for devices sold at its flagship store in Beijing.

The change means costs will double for a customer buying Apple Inc's iPhone 5s with 16 gigabytes of storage and using the carrier's most expensive data plan, based on materials distributed at the store in China Mobile corporate headquarters.

The new iPhone 6 and iPhone 6 Plus are not approved for official sale in China yet.

China Mobile is cutting the subsidies that help consumers in the world's largest market pay for high-end smartphones from Apple and Samsung Electronics Co.

China Mobile to pare smartphone subsidies soon
China Mobile ringing up sales for hotly anticipated iPhone 6 
China Mobile to pare smartphone subsidies soon
 China Mobile profit falls 8.5%

China Mobile Chairman Xi Guohua said this month the carrier would focus on selling cheaper phones for "the mass market" after the government ordered the State-run carriers to reduce spending.

"In principle, we are controlling subsidies and marketing costs," Rainie Lei, a Hong Kong-based spokeswoman for the carrier, said on Friday. "The details of exactly how may differ from city to city, and various provinces may have different practices." Lei said she did not know if the Beijing policy would be expanded nationwide.

China Mobile shops in Shanghai offer credits for voice packages rather than device subsidies, while stores in Guangzhou are subsidizing devices until Sept 30, according to customer service representatives in each city.

The representatives were unaware of changes being instituted after that date.

China Mobile wants to lower the amount of money it spends to subsidize phones to 21 billion yuan ($3.4 billion) from 34 billion yuan. The carrier has 796 million subscribers, more than the population of any other country except India.

That reduction was announced after the State-owned Assets Supervision and Administration Commission told carriers to cut costs because they had overspent on subsidies and advertising for devices such as the iPhone, people familiar with the matter said in July.

In the carrier's headquarters shop, discounts were eliminated from the prices for devices and applied to the prices for monthly subscriptions, though in smaller amounts.

Previously, customers paid 5,288 yuan for the iPhone 5s up front. With a two-year contract for the top monthly plan, the buyer received monthly rebates of 194 yuan that covered 88 percent of the device's list price.

By the end of the contract, the user paid 632 yuan for the phone.

Under the new policy, the consumer pays 4,488 yuan up front for the same iPhone model and the top monthly plan gives discounts on voice service of 136 yuan a month, or 3,264 yuan for two years. That means consumers pay 1,224 yuan for the iPhone.

Hot Topics

Editor's Picks
...
...
鸡东县| 治县。| 浪卡子县| 明水县| 集贤县| 平谷区| 华阴市| 自治县| 宣恩县| 霍邱县| 博野县| 新龙县| 汝阳县| 鲜城| 荔波县| 永城市| 仪征市| 五家渠市| 广南县| 安福县| 新平| 德州市| SHOW| 资兴市| 元江| 吉安市| 贡嘎县| 嘉祥县| 观塘区| 颍上县| 米脂县| 大连市| 衡东县| 三原县| 桐城市| 郴州市| 泽普县| 宜兴市| 苍梧县| 墨玉县| 盘锦市|