国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / latest news

With sales robust, Ford gears up CSR effort

By Fu Chao (China Daily) Updated: 2014-09-22 07:10

With sales robust, Ford gears up CSR effort

Marin Burela (center), president and CEO of Changan Ford Automobile Co, receives calligraphy that says 'going further' from student representatives at South China University of Technology, a host of their debate series. [Photo/China Daily]

"We believe in the youth of China. We believe it's our responsibility as a company to provide opportunities for young people to aspire to reach their dreams," said Marin Burela, president and CEO of Changan Ford Automobile Co, during a campus event in Guangzhou on Sept 13.

Enjoying a robust year in sales - a rise of more than 32 percent in the first seven months from the same period in 2013, the Chongqing-based joint venture has been working on its corporate social responsibility to bring a more inspiring brand image to Chinese customers.

Changan Ford has supported the Chinese College Auto Union campaign for seven years. This year, the campaign features a student debate competition along with the auto company's safe driving program called Ford Driving Skills for Life.

With "going further" a core value, the auto company aims to encourage new thoughts among the young people, said Burela.

"The college debate has become a platform to encourage them to be innovative and look for new ideas," he noted.

The debate this year attracted students from more than 20 colleges in six regions across China and will tour Beijing, Shanghai, Wuhan, Jilin and Chongqing after the stop in Guangzhou.

The Ford Driving Skills for Life program was introduced to China in 2009.

In the past five years, the program has trained some 18,000 people.

The program first started with the general public and later turned to college students.

Burela said that the education process should start even earlier.

"It should start in middle school, before young people start to drive, so they can understand the technology and have safety awareness," Burela said.

In addition to the campus campaign, Changan Ford has also been involved in a range of community services across the country.

Burela noted that there will be a fundraising event in Chongqing next month for children born with a cleft lip and pallet.

The ongoing School To Work program recruits young people from middle school and then put them into a technical college to offer them training to become auto technicians.

Burela said it is both a social service and useful help to young workers.

"Our company supports people from the start right through their journey in life. That is our branding and culture."

The auto company is also expanding its dealer network, mainly to the western China as well as "third, fourth and fifth-tier cities", according to Burela.

"The objective is to open over 800 dealer outlets in China by the end of 2014."

He said a new plant in Chongqing will start operation by the end of this year and another will open in Hangzhou in 2015.

With sales robust, Ford gears up CSR effort With sales robust, Ford gears up CSR effort
Supercars turn the heat at Chengdu Motor Show 
China's Chongqing starts importing vehicles by train 

Hot Topics

Editor's Picks
...
...
德安县| 延庆县| 台中市| 华池县| 隆德县| 康马县| 西平县| 全椒县| 枣强县| 永仁县| 弋阳县| 天镇县| 马关县| 修水县| 家居| 乐至县| 郧西县| 介休市| 红原县| 东山县| 扎囊县| 临海市| 山阳县| 定远县| 长顺县| 通榆县| 海丰县| 时尚| 罗山县| 洛浦县| 上犹县| 甘孜县| 和平区| 五河县| 嵩明县| 旅游| 奉化市| 增城市| 江孜县| 富蕴县| 汾西县|