国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

Ikea builds its China business into top 10 spot

By Li Fangfang (China Daily) Updated: 2014-08-20 07:18

Sweden's Inter Ikea Systems BV, the world's largest retailer for home furnishings, said China became one of its top 10 markets by revenue for the first time in the current fiscal year, which ends on Aug 31.

"China will be Ikea's No 10 market in the year ending on Aug 31, when we officially announce our financial figures," said Zhu Changlai, Ikea's retail manager for China.

"In the coming years, Ikea will maintain the expansion speed of opening at least three stores a year, as we did in the past several years, so that we will see China become one of our top five markets before 2020, for sure," she said.

Ikea builds its China business into top 10 spot 

New IKEA store in Xi'an

Ikea builds its China business into top 10 spot 

Ikea assembling a strategy for the future

Stores in China are the fastest-growing in the world for the group.

Zhu said that Ikea's family membership increased by 13 percent in the first 11 months of fiscal 2014 to 9.5 million in China, and visits to its websites jumped by 16 percent.

Peter Agnefjall, the retailer's chief executive officer, told China Daily in an earlier interview that Ikea expected revenue from China to more than double by 2020, based on the 6.3 billion yuan ($1 billion) it generated in fiscal 2013.

Ikea now has only 15 stores in 12 cities in China, a small number for a group that operates more than 350 stores in 44 countries.

"We will see a new store opening its doors to local consumers in Wuhan, Hubei province, in September, and two others in Xi'an, Shaanxi province, and Hangzhou, Zhejiang province, in 2015," said Zhu.

"By 2020, Ikea plans to have 34 stores in China."

In 1998, Ikea opened its first China store in Shanghai, and one year later the second opened in Beijing. But it was 2005 before the third Ikea opened, this time in Guangzhou.

"We laid a solid foundation in China in the early years, which supported the ensuing fast expansion that in turn made China one of the top 10 markets in such a short period," said Zhu.

However, Zhu said that despite rapid revenue growth in the country, the average prices of Ikea products in China have been cut by about 20 percent in the past five years.

"China has become a top market for Ikea globally, with top priority for new products, solutions and business models," she said.

According to Zhu, in the second half of 2015, China will be the first country for Ikea to launch an innovative intelligent wireless power-charging system that is integrated into furniture and lighting appliances.

And in 2016, Ikea will launch e-commerce in China, offering convenient service and products to its customers nationwide.

Hot Topics

Editor's Picks
...
...
清水县| 松溪县| 贵德县| 中超| 肇州县| 资溪县| 仪征市| 于都县| 沂南县| 怀化市| 社旗县| 龙川县| 梧州市| 仙桃市| 利津县| 屏南县| 龙岩市| 龙游县| 石台县| 吉林省| 太保市| 大姚县| 吴川市| 丹阳市| 太原市| 青海省| 犍为县| 余姚市| 白河县| 鄄城县| 浑源县| 萨迦县| 遂溪县| 鄂托克前旗| 永福县| 天长市| 台东市| 永兴县| 五台县| 海丰县| 英吉沙县|