国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Industries

Milking success with Chinese products in Africa

By Li Lianxing in Lagos, Nigeria (China Daily) Updated: 2014-07-28 20:37

Suleiman Solomon Aliu, marketing manager of Viju, says the company's success in the country has been helped by understanding the market and adjusting the company's strategies to take account of local conditions.

"This is the first of its kind in West Africa, and before 2004 Nigeria only had pure milk products. Over the past 10 years Viju's sales have grown gradually but rapidly, very much mirroring Nigeria's economic growth.

"We have four big competitors here, but Viju stands out because it has led the pack from the very beginning. Our daily sales are now 10 times bigger than what they used to be."

Milking success with Chinese products in Africa

Top 10 dairy companies in the world

Milking success with Chinese products in Africa
Aliu says one reason for the success of the company's drinks is that their nutritional values are unmatched by any other beverages.

"Unlike many other products in the market that only have sugar and water, our products have powder milk in them, with all the benefits to the body that this implies. That is something Nigerians highly value."

Viju's rise in sales has come on the back of hard work in adjusting and growing its distribution channels and networks.

"We don't sell our products directly to customers but local distributors," Hu says. "We now have more than 100 main distributors across the country, and we have many sub-distributors as well."

Aliu is in charge of 1,500 local staff and of opening new markets and liaising with distributors.

"Although we only need to deal with distributors, there can be conflicts between them and sub-distributors," Hu says."So local staff like Aliu can use their local knowledge and management skills to help Viju better develop its business."

Fourteen years ago, Viju's founder and chairman, Viju Wang Nianyong, was heavily involved in commodities trading. However, he realized that this business was unsustainable in the long term in Nigeria.

He then imported milk products popular in China at the time to test the Nigerian market. "Initially we gave away yogurt and milk beverages to Nigerians and found they preferred the milk ones," Hu says. "We targeted teenagers and then extended that to include more children."

In the beginning, the company produced just several dozen tons of daily products a day, and that has expanded to 400 tons a day now.

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
若尔盖县| 深水埗区| 沧州市| 前郭尔| 延寿县| 凤山县| 弥渡县| 眉山市| 隆安县| 鹿邑县| 五大连池市| 宣恩县| 靖江市| 故城县| 施甸县| 新蔡县| 高邮市| 宿迁市| 天峻县| 周口市| 佳木斯市| 平罗县| 临澧县| 右玉县| 昌宁县| 长兴县| 松桃| 大冶市| 宁夏| 蕲春县| 长治市| 桂林市| 娱乐| 郑州市| 布尔津县| 茂名市| 阿图什市| 岳西县| 马尔康县| 长治市| 永安市|