国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

KFC plans a makeover to keep up with diners' tastes

By Wang Zhuoqiong (China Daily) Updated: 2014-06-20 07:19

KFC plans a makeover to keep up with diners' tastes

Pedestrians walk past a KFC fastfood restaurant in Xuchang, central China's Henan province, Jan 11, 2014. [Photo/IC]

KFC, the largest international fast-food chain in China, is revamping its 130 restaurants in the country, along with plans to offer better Wi-Fi and mobile experiences at its outlets, to attract more customers.

The company's new store designs include off-white and gray walls decorated with modern paintings. They also have wooden tables and areas separated by green plants and glass, creating the atmosphere of a social hangout as opposed to a traditional to-go fast-food chain.

Zhao Li, general manager of Beijing KFC, said the new "Dining Room" concept aims to make the space more homely, where consumers can dine, chat and surf online without being interrupted. The chains also are adopting new employee uniforms and a new electronic menu.

The company's US-based parent Yum! Brands indicated that it plans to have 700 new restaurants in China this year, with KFC being the majority. All newly built KFC restaurants and the revamped ones will sport the new designs, company officials said.

Su Jingshi, Yum's China chairman and CEO, said international fast food chains had to change strategies in China as a result of declining preference for foreign brands and recognition among Chinese consumers, new consumers created by the rapid urbanization, as well as new service demands from mobile and online users.

He said KFC is positioned differently in China compared with fast food chains in other international markets.

"We offer fast service. But how long in what way our consumers want to spend time in our restaurants in China is not limited. The new designs will offer more quality service and a comfortable environment for social interaction and business meetings," he said.

By the end of this year, about 2,000 KFC restaurants, out of its 4,600 stores in China, will provide free Wi-Fi services. Customers who have paid with KFC mobile applications can receive their orders as soon as they arrive at the restaurants..

But the antibiotic incident in 2012 and the bird flu in 2013 brought its business to an unprecedented low. In 2013, its same store revenue declined 13 percent year-on-year.

According to data provided by market research firm Euromonitor, Yum! Brands market share reached its peak in 2012 of 6.4 percent and fell to 5 percent last year.

On the contrary, McDonald's market share rose from 2 percent in 2010 to 2.6 percent in 2013. Meanwhile, Dicos' parent company TingHsin International Group's market share increased from 1.2 percent in 2010 to 1.8 percent in 2013.

KFC plans a makeover to keep up with diners' tastes

KFC plans a makeover to keep up with diners' tastes

Franchisors look to follow KFC's lead KFC China announces measures to regain trust from customers

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
宁河县| 正镶白旗| 湘阴县| 揭西县| 云安县| 东至县| 嘉定区| 阳曲县| 林周县| 抚州市| 涞水县| 阿坝县| 大丰市| 宜兰市| 天门市| 昔阳县| 和平县| 海城市| 壤塘县| 大同县| 冷水江市| 昔阳县| 治县。| 西贡区| 郯城县| 富平县| 海林市| 嘉禾县| 英吉沙县| 抚州市| 冕宁县| 武安市| 屏南县| 白朗县| 二连浩特市| 油尖旺区| 东至县| 盐亭县| 伊宁县| 突泉县| 马鞍山市|