国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

Alibaba's first US presence 11 Main debuts

(Agencies) Updated: 2014-06-13 10:33

China's largest e-commerce company is making its first appearance in the US with the debut of 11Main.com, an invite-only online marketplace that showcases small business retailers.

Industry watchers will be paying close attention because 11 Main is owned by Alibaba, the e-commerce giant in China that filed for an initial public offering in the US in May. Bigger than Amazon and eBay combined, Alibaba had no US e-commerce presence until now.

Forrester analyst Sucharita Mulpuru believes Alibaba won't find it easy to break into the crowded online shopping industry.

"US e-commerce is crowded and relies on high marketing expenses to rise above the clutter," she said. "The hope is high. We'll see if they live up to expectations."

For now, Alibaba is starting small with 11 Main, based in San Mateo, California. The site, which debuted Wednesday in a beta phase, will feature "hundreds of thousands" of products from 1,000 to 2,000 upscale specialty shops and boutiques around the country that were vetted by 11 Main.

11 Main is going live just as Alibaba prepares to go public. Although it's not well-known in the United States, Alibaba is a powerhouse that helped drive the rise of e-commerce in China, a transformation that has given millions of households greater access to clothes, books and consumer electronics in a society that in the 1980s still required ration tickets for some supermarket items.

The 15-year-old company has navigated technical and financial challenges and a battle with eBay Inc. to become the world's biggest online bazaar and is now planning to sell stock in the US Analysts say its initial public offering planned for later this year_ could raise up to $20 billion.

The 11 Main site's layout is clutter-free and without ads, similar to social-media sharing site Pinterest. Shoppers can browse or search by category or retailer. The site features video profiles of some of the small businesses along with its products to give users a sense of what the stores and their owners are like.

Forrester analyst Kelland Willis said Alibaba's strategy with 11 Main is to try to offer the Amazon or eBay shopper a different type of online shopping experience, giving each vendor its own identity on the site and offering a more curated shopping experience.

Alibaba's first US presence 11 Main debuts Alibaba's first US presence 11 Main debuts

Alibaba invests in SingPost

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
高雄市| 正定县| 木兰县| 通榆县| 河津市| 镇安县| 泸定县| 桂阳县| 台安县| 津南区| 崇州市| 大田县| 黔西| 陆丰市| 界首市| 武邑县| 蓝田县| 瑞昌市| 且末县| 舞阳县| 米泉市| 大冶市| 新闻| 衡山县| 云林县| 吉水县| 民乐县| 抚顺市| 云浮市| 南投县| 绩溪县| 凤山县| 保亭| 张家港市| 疏勒县| 镶黄旗| 抚州市| 万山特区| 西藏| 呼伦贝尔市| 澳门|