国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Companies

Disney looks to tap Chinese spending power

By Wang Zhuoqiong (China Daily) Updated: 2014-04-11 07:07

Disney looks to tap Chinese spending power

A child enjoys visiting Hong Kong Disneyland. Stanley Cheung, managing director of The Walt Disney Co, China, said by 2022,the Chinese are expected to spend 100 billion hours enjoying a Disney experience every year. Geng Feifei / China Daily

Entertainment company to open Shanghai resort and sell products

The world's largest media company The Walt Disney Co is looking to further tap Chinese spending power through retail and interactive products and the opening next year of Shanghai Disney Resort.

Disney looks to tap Chinese spending power
Shanghai Media, Disney Studios sign deal for joint film production 

Disney looks to tap Chinese spending power
 Shanghai Disney signs deal with PepsiCo, Tingyi

Stanley Cheung, managing director of The Walt Disney Co, China, said by 2022, the Chinese are expected to spend 100 billion hours experiencing Disney every year.

The media and entertainment market value in China is expected to be $43 billion in 2014 and $89 billion in 2018, driven mainly by digital and gaming products, according to industry statistics.

For the Los Angeles-based company, digital content development will focus on licensing games on mobile terminals and multi-screens.

"Given the ever-changing digital and media landscape, we are constantly challenging ourselves in the ways of connecting with our

Connecting people with the latest science and technology is vital if Disney is to explore the Chinese market, he said. The company already works with local communication application WeChat.

Retail and consumer products are considered a rapidly rising unit of Disney's businesses in China. Visitors to the Shanghai resort are expected to be familiar with Disney story-telling and characters and it's hoped their trip will encourage them to buy Disney products.

Cheung said the Shanghai resort's opening will enhance Disney brands in China. The park will have the world's only Treasure Cove themed attraction where people can watch the movie The Pirates of the Caribbean. Shanghai will also house the world's largest directly-operated Disney store, to be located in the city's Lujiazui financial district. It is scheduled to open in March.

Disney looks to tap Chinese spending power

Top 10 world's most admired companies

Disney looks to tap Chinese spending power

Top 10 most valuable Chinese brands

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
磴口县| 广饶县| 孟津县| 仙游县| 贵溪市| 句容市| 历史| 英吉沙县| 德令哈市| 渭南市| 天全县| 公安县| 齐齐哈尔市| 齐河县| 中阳县| 贡觉县| 武城县| 太保市| 平塘县| 安达市| 丹凤县| 柘荣县| 宁蒗| 青神县| 铁岭县| 沾益县| 宝山区| 罗平县| 抚顺市| 全州县| 财经| 临邑县| 皮山县| 庆安县| 泸州市| 吉林市| 沙洋县| 楚雄市| 安新县| 界首市| 五华县|