国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Cool moves from fashion's Follies

By Cecily Liu and Zhang Chunyan | China Daily | Updated: 2013-03-21 16:53

He stopped and watched her for a few minutes. The Chinese lady was staring into the windows, slowly eating her ice-cream and gazing at a large poster of Gaile Lai carrying a handbag the same as hers.

"I saw that she really enjoyed her ice-cream. I saw that she was experiencing the feel-good factor for having purchased the bag.

"I thought, this lady probably comes from a mainland city in China, where we had planted a seed in her mind with the Folli Follie brand. She became a customer of ours, and eventually planned this visit to Greece. As a part of the trip, she came to the department store of Folli Follie to experience the result of the seed we planted."

Despite Folli Follie's success in China, the company is not complacent about its achievements and is constantly on the lookout for ways to address changing market demands, Voutsas says.

One recent initiative has been an advertising campaign featuring an Asian model and a Western model wearing Folli Follie accessories launched this spring.

Voutsas says the new campaign depicts an "East meets West" theme, so the brand will make Chinese consumers feel connected to the world.

"We realized that international travel is increasingly popular with Chinese consumers."

In the poster campaign, the models are sunbathing, riding a motorcycle, taking photos, walking on Santorini island's tiny whitewashed alleys and stairways - and enjoying ice-cream cones.

Looking ahead, Voutsas says he is confident about Folli Follie's growth prospects in the Chinese market. One long-term goal is to introduce Links of London, a British jewelry brand that the Folli Follie Group acquired in 2006.

Contact the writers at

cecily.liu@chinadaily.com.cn and zhangchunyan@chinadaily.com.cn

Previous Page 1 2 3 Next Page

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
松江区| 东乌| 女性| 武强县| 大同县| 侯马市| 肥乡县| 图片| 墨竹工卡县| 上饶市| 洮南市| 灌南县| 温州市| 苗栗县| 雅安市| 黎川县| 朝阳区| 长寿区| 福安市| 龙胜| 平远县| 徐州市| 甘泉县| 汤阴县| 顺平县| 万盛区| 阳曲县| 南丹县| 和顺县| 四会市| 新晃| 兰考县| 北川| 文登市| 镇原县| 萍乡市| 凤庆县| 兴安盟| 南阳市| 扶风县| 苏尼特右旗|