国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

New service to boost mobile shopping in China

Updated: 2011-10-21 09:09

(Xinhua)

  Comments() Print Mail Large Medium  Small 分享按鈕 0

BEIJING -- Scan a product's barcode and your mobile phone will immediately present you with a website where you can order the product, with no need to type in the name or search.

It may sound futuristic, but the technology is already in place in three major Chinese cities, with commuters now able to order snacks and daily commodities with a special application installed on their mobile phones.

Yihaodian.com, an online shopping company that offers the service, has posted pictures of its products in 25 subway stations and set up nearly 300 billboards in Beijing, Shanghai and Guangzhou, according to Liang Yan, an employee in the company's marketing department.

"The virtual store targets urban white-collars who don't have much time to shop in traditional supermarkets," Liang said. "Most importantly, they are savvy smartphone users."

About 16.81 million smart phones were sold in China in the second quarter of the year, according to Analysys International, a Beijing-based IT consulting firm.

"With the increasing number of mobile phone subscribers, mobile e-commence can expect more market demand and see positive development prospects," said Zhang Ning, director of Peking University's e-commerce and "Internet of Things" research center.

The total value of online retail sales in China reached 515.1 billion yuan ($80.7 billion) in 2010, three percent of the total volume of retail sales and nearly doubling that of 2009, according to a report released by Chinese e-commerce giant Alibaba last month.

Despite analysts' bright forecasts for the future of virtual stores, many customers have been reluctant to try Yihaodian's new service and few said they would bother downloading a special app to purchase the company's products.

"China still has a long way to go in developing the technology needed to ensure payment security and protect consumers' interests," Zhang added.

Other countries have seen success with their own mobile phone shopping sites. The Cannes Lions 2011 Media Lions winner "Homeplus Subway Virtual Store" introduced mobile phone retail to Korean customers.

The yihaodian.com virtual store identified itself as the first to provide such a service to customers on the Chinese mainland. Its mobile app is currently available in Chinese for the iOS and Android operating systems.

浦江县| 灯塔市| 海阳市| 金华市| 阳原县| 丹寨县| 武穴市| 太仆寺旗| 光泽县| 大名县| 会东县| 三门县| 佛教| 孝感市| 宁武县| 娄底市| 克什克腾旗| 同江市| 罗平县| 方山县| 焦作市| 达日县| 齐齐哈尔市| 定边县| 铜山县| 会同县| 白水县| 翁牛特旗| 米易县| 门源| 莱阳市| 施秉县| 乐都县| 安新县| 铁岭市| 瑞昌市| 金川县| 刚察县| 关岭| 襄汾县| 依安县|