国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Companies

SCA attracted by China's graying population

By Tang Zhihao (China Daily)
Updated: 2011-05-21 09:59
Large Medium Small

SHANGHAI - The Swedish manufacturer of hygiene products Svenska Cellulosa Aktiebolaget (SCA) has opened a new innovation center in Shanghai to expand its penetration in China's fast-growing market for products for an aging population.

It is SCA's first innovation center outside Sweden. The initial investment will total around 20 million yuan ($3 million) and the total investment figure may rise depending on the company's performance in China.

Related readings:
SCA attracted by China's graying population Chinese language contest held in Stockholm
SCA attracted by China's graying population Northern lights glow above Sweden
SCA attracted by China's graying population Chinese Terracotta Army exhibition in Sweden 'enormous success'
SCA attracted by China's graying population Resilient China back from behind at four-nation tounament

SCA said it will increase its focus on China's aging population because it is an emerging market with great potential.

Statistics show that the country is on a fast track to aging. Census data released in April showed that citizens aged over 60 years account for 13.26 percent of the total population. Meanwhile, the aging population will increase by 3.2 percent each year. SCA estimates that the overall sales revenues for incontinence-care products in China is about 100 million euros ($143 million) annually, and that the annual growth rate will be at least 18 percent in the coming years.

The center will become SCA's core base for research and development in the Asia-Pacific region. The company will start with a focus on incontinence care and gradually expand its scope to other categories, said Stephan Dyckerhoff, president of SCA Hygiene North Asia.

Dyckerhoff said the center will allow SCA to achieve so-called "reverse innovation". SCA will not only bring European-developed products to China but will also introduce Chinese-developed products to the global market. At present, 95 percent of the products SCA manufactures in China are sold in the country.

SCA entered the Chinese market in 1999, operating a packaging business in the south of the country. It is one of the world's largest manufacturers of incontinence-care products, with a global market share of 25 percent. However, the company's market penetration in China has not been high in the past decade.

The company's Tena brand was introduced in the Chinese market in 2009, but despite being one of SCA's best sellers, its market share remains low. SCA has not revealed exact figures for sales or market share in China.

However, starting from a relatively low base, company executives estimate that the company will report triple-digit growth in coming years.

The company is undeterred by those who say that it may have entered the Chinese market a little late, given that a number of international and domestic companies have already established a foothold.

"The Chinese government is starting to pay more attention to the aging population, so we think it is the right time for us to become involved," said Ulf Soderstrom, president of SCA Asia Pacific.

?

分享按鈕
比如县| 梨树县| 儋州市| 白水县| 于田县| 洛浦县| 萨迦县| 梅州市| 诸城市| 新民市| 时尚| 改则县| 镇康县| 衡山县| 贵溪市| 定襄县| 杂多县| 襄樊市| 卓资县| 花莲县| 饶平县| 辉南县| 澄江县| 南陵县| 玉门市| 镇平县| 石林| 理塘县| 扬州市| 高台县| 芦溪县| 松桃| 津市市| 凉山| 许昌县| 平凉市| 长兴县| 呈贡县| 黑龙江省| 华蓥市| 乌兰察布市|