国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Companies

Starbucks brews major expansion plan

By Cai Xiao (China Daily)
Updated: 2011-03-09 10:56
Large Medium Small

Starbucks brews major expansion plan

Starbucks Coffee International President John Culver poses for the media as he passes a cup of coffee to the first customer at the Solana store in Beijing on Tuesday. [Photo / China Daily]

Int'l coffee chain to bring in new product lines, open more outlets

Related video: Interview with John Culver

BEIJING - Starbucks Corp, the world's largest coffee chain by sales, on Tuesday said it will expand its business in China by opening more outlets in second- and third-tier cities and bring in new product lines to seize the instant-coffee market.

"We will open 1,500 stores in China by 2015. Kunming in Yunnan province and Hefei in Anhui province are among the cities where we have decided to open this year," Wang Jinlong, Starbucks China president, told China Daily.

Wang said they chose Kunming because the company's first global coffee bean farm is located in the province.

From September 2010 to January this year, Starbucks opened stores in six cities, Changsha, Jinan, Fuzhou, Xiamen, Huizhou and Shangyu, totaling more than 800 stores in 35 cities.

"We do not grow just to grow. We grow in a way so that we protect our brand and culture," said John Culver, president of Starbucks Coffee International.

The second- and third-tier markets have very high potential and the company will provide high-quality coffee to those markets, Culver said.

He also unveiled Starbucks' new logo in its Solana store in Beijing, and said the evolution of the brand also shows that the products will be more diversified.

"We will develop more drinks and cakes as well as embrace our deep coffee heritage," he said.

Related readings:
Starbucks brews major expansion plan Starbucks sees higher 2011 coffee costs
Starbucks brews major expansion plan Starbucks to grow in Yunnan
Starbucks brews major expansion plan Starbucks new logo drops company name

Starbucks is setting up a research and development center in Shanghai and will focus on creating new tea products to be sold in China.

Besides outlet expansion, Starbucks also announced it will introduce its instant coffee, Starbucks "VIA", to all stores in China starting in April.

"It represents an exciting opportunity for us to expand our reach to instant coffee drinkers, China's largest coffee market segment," said Wang.

Wang added that the new coffee will help Starbucks to go beyond the stores and enter into the daily lives of its customers.

The "VIA" coffee has two flavors and is sold at 25 yuan ($3.81) for a three-stick package and 88 yuan for a 12-stick one.

According to Euromonitor International, sales of instant coffee in China last year jumped 13 percent to 5.1 billion yuan. Swiss food company Nestle SA dominates China's instant-coffee market with a 70 percent market share.

分享按鈕
石棉县| 延寿县| 花莲市| 嘉义县| 普兰县| 合山市| 福建省| 永年县| 贵州省| 罗定市| 丰县| 东光县| 民乐县| 云梦县| 原平市| 晋宁县| 鸡西市| 贡嘎县| 大丰市| 拉萨市| 绥中县| 资源县| 寻甸| 龙州县| 图片| 中牟县| 达日县| 新巴尔虎右旗| 阜新市| 砚山县| 柳林县| 长汀县| 平果县| 陕西省| 巴彦淖尔市| 昭觉县| 恭城| 杭锦旗| 阜宁县| 许昌市| 丰都县|