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Intel China describes long-range strategy

By Wang Xing (China Daily)
Updated: 2009-08-24 08:01

R&D presence

Intel, which established operations in China in 1985, has more than 7,000 employees in the country.

The company has invested $4.5 billion in its China operations during the past two decades and is building its first Asia wafer fabrication factory in Dalian.

Bob Liang, general manager of the Intel Software and Services Group in China, said Intel's China team has played a greater role as China becomes an important country for the company -- not only as a huge consumer market, but also as an important R&D hub and manufacturing center.

"In the United States, many of our customers such as Google will do most of the work on their own, since they have strong capacities in research and development," Liang said.

"But we do a lot more for our customers in China, which has helped us gain a lot of experience that we didn't get in other markets," he said.

These experiences, Liang said, are crucial to Intel's long-term development, especially in areas such as the emerging portable computer device market.

Liang said 66 percent of the research capacity of Intel's Emerging Market Platform Group, which makes chips for portable computer devices used by customers such as students and hospitals, is in Shanghai.

The company's China team also played an important role in Intel's launch of Atom, the company's new microprocessors used in netbooks and other portable devices, Liang said.

Yang said Intel is now entering a new phase. The company earlier this year increased its registered capital in Intel China Ltd, the company's investment holding company in Shanghai, by $110 million.

Intel also reorganized its China operations by moving its assembly and testing operations from Shanghai to Chengdu.

"Growing with China's PC industry has proved to be a successful strategy for Intel," Yang said. 

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