New research conducted by Public First for University College London, or UCL, shows the United Kingdom is ahead of the United States in one of the world's most competitive international student markets, with Chinese parents more likely to choose the UK as their preferred destination for overseas study.

The survey of 1,274 adults in China found 36.5 percent of Chinese parents name the UK as their preferred overseas study destination. That compares to 27 percent who named the United States, and 18 percent who picked Australia.

The findings also show the scale of demand, with 99.4 percent of Chinese parents saying they want their children to attend university and 85.2 percent saying they would encourage their child to study abroad.

Some 87.8 percent of Chinese parents surveyed said they believe overseas study benefits young people.

Jess Lister, director and head of higher education at Public First, said: "China is one of the most important markets for UK higher education, and this research shows Britain currently has a clear edge over key competitors, underpinned by the strength and reputation of its education offer."

But Lister said the advantage cannot be taken for granted and that "in a more competitive global market, the UK will need to work actively to sustain its appeal".

"If Britain wants to maintain its lead here, ministers should treat international education not as a peripheral issue, but as a core part of both China policy and trade policy," Lister added.

Michael Spence, president and provost at University College London, said: "These findings are encouraging and highlight the strong interest among Chinese students and families in high-quality international education. They reflect what I have heard during my visit to China from parents, counselors, head teachers, and prospective students. With many excellent global options available, people are making thoughtful choices about where they will be academically stimulated, supported, and valued."

Despite the findings, the UK hosted 143,200 Chinese students in 2024/25, while the US hosted 265,919.