The Yangzhou Culture and Tourism Promotion Conference took place in Macao on April 21, as the two cities share titles as UNESCO Creative Cities of Gastronomy and Culture Cities of East Asia.

The Yangzhou Culture and Tourism Promotion Conference (Macao) takes place on April 21. [Photo/WeChat account: yzs_lyj]

Over 120 cultural tourism practitioners, travel operators, and media representatives from Hong Kong, Zhuhai, and Macao came together to explore cooperation with Yangzhou in cultural tourism and promote the coordinated development of the Greater Bay Area (GBA).

At the event, cultural performances and resource presentations synced up. Amid the graceful melodies of Yangzhou Ditty, a promotion video featuring Yangzhou's canals, gardens, local culture, and food was aired.

A host introduces Yizheng's tourism offerings. [Photo/WeChat account: yzs_lyj]

Then came presentations on Yangzhou's tourism attractions, water tour routes, and the offerings of Gaoyou and Yizheng, two county-level cities of Yangzhou. The idea was to offer seasonal travel products and tailored experiences for different types of visitors from Hong Kong, Macao, and Zhuhai.

Several deals were signed on the spot. Yangzhou tour operators and scenic spots partnered with tourism groups from Macao, Hong Kong, and Zhuhai. These partnerships cover sending tourists each other's way, developing new travel routes, and working together on marketing.

Yangzhou-produced incenses are showcased at the event. [Photo/WeChat account: yzs_lyj]

A cultural market was also set up at the event, giving guests a chance to experience Yangzhou's charm up close.

This conference was a clear step by Yangzhou to reach out to Hong Kong, Macao, and Zhuhai. Going forward, Yangzhou plans to deepen its cooperation with the three cities across culture, tourism, and business. By improving travel products and services for international visitors, Yangzhou hopes to raise its profile in the GBA and beyond.