Optimistic about the Chinese market, Tātaki Auckland Unlimited, Auckland's destination marketing organization, will spare no effort to foster economic and cultural development between China and New Zealand, said its senior executive.

Annie Dundas, director destination at TAU, said, "China is New Zealand's largest-trading partner, a position it has held for 13 consecutive years, with two-way trade recently hitting a historic milestone of NZ$40 billion ($23.3 billion). This relationship accounts for more than 20 percent of our total goods and services exports."

She noted that "New Zealand's strength in high-quality primary production aligns perfectly with China's demand for safe, premium food products. Meanwhile, China supplies New Zealand with high-quality manufactured goods, technology, and increasingly, investment in green technologies."

According to Dundas, looking ahead, the biggest opportunities lie in high-value sectors — such as premium tourism, sustainable experiences, and health and wellness. Auckland is also emerging as a hub for the screen and creative industries, creating new touch points with Chinese audiences through film, content, and storytelling, which can further inspire travel.

She noted that Shanghai has been a key node of fostering economic and tourism development between China and New Zealand.

"The air service of Shanghai is good. We have to take advantage of that to further promote trade and tourism."

"We're also seeing growth in the 'silver generation', who have more flexibility to travel at different times of the year than some other segments. Trends and interests keep evolving, so we're continuing to adapt our marketing and partnerships. And we'd love to welcome more visitors in the off-peak period. Auckland is a genuine year-round destination, with no extreme temperatures," Dundas said