China will require online takeaway restaurants to use the same name as their physical storefronts and disclose more operational details, tightening oversight of the quickly-growing food delivery sector as regulators seek to curb misleading practices and food safety risks.

The new rules — introduced by the State Administration for Market Regulation on Thursday — will take effect on June 1.

Under the regulations, food delivery outlets operating on online platforms must ensure that their online store names are consistent with the names displayed on their brick-and-mortar shopfronts.

Operators will also be required to prominently display key information on their main webpage on a continuous basis, including their business licenses, photos of their physical premises, and their actual operating address.