To celebrate the Year of the Horse in the traditional Chinese calendar, Prada has launched a special advertising campaign anchored by a series of striking core visuals. The horse, a symbol of abundant vitality, passion, and constant change, embodies the spirit of adventure, courage, leadership, and independence, values that align with Prada's brand ethos.

At the heart of the campaign is The Prada Triangle, which becomes a lens through which the horse is reimagined. Acting as a prism that refracts and reshapes its form, the triangle transforms the animal into a distinct Prada character. This avatar takes center stage in campaign imagery featuring Chinese personalities and Prada ambassadors Yang Mi and Ma Long, each dressed in key pieces from the Prada Spring/Summer 2026 collections.