China's smartphone shipments are expected to rise in the fourth quarter of 2025, as domestic phone makers have ramped up efforts to roll out new products to entice consumers.

According to a report from global market research company, International Data Corporation, China's smartphone market shipped 68.4 million units in the third quarter, a slight decrease of 0.6 percent year-on-year.

IDC said the market performance will to see some improvement early next quarter as various brands have begun the concentrated launch of a significant number of their flagship devices.

Seeing the future positive growth trajectory, Chinese smartphone manufacturer Nubia Technology, recently unveiled its latest handset targeting gaming and e-sports enthusiasts, the Red Magic 11 Pro series.

The artificial intelligence-powered phone is equipped with an advanced cooling system and a Snapdragon 8 Elite Gen 5 chipset, featuring an AI writing assistant, object recognition and voice interaction functionalities.

It boasts a 6.85-inch display with 1.5K resolution that supports up to a 144Hz refresh rate, as well as a battery with a 8000 mAh capacity.

According to market research company Mordor Intelligence, the revenue of the global mobile gaming market is expected to rise from $100.54 billion in 2024 to $164.81 billion in 2029, with the compound annual growth rate reaching 10.39 percent during the growth forecast period.