Zhang Lu, secretary-general of the Shanghai Sports Federation, noted during the event promotion, "In the past, the festival focused more on traditional events. This time, we've directly incorporated esports, which are popular with young people, and ice and snow activities that families can enjoy together." The overall goal is "to encourage citizens to visit Lin-gang not just for a race or competition, but to engage with a variety of sports programs and connect with the region's cultural and tourism resources."