The Trip.com Group launched its 2025 Word-of-Mouth Travel Rankings in Yancheng, Jiangsu province on April 12, seeking to reshape the way travelers discover worldwide destinations. The new rankings introduce "Recommended Itineraries" and 16 themed global lists that integrate user reviews, smart algorithms, and curated content to create a seamless journey from inspiration to booking.

The Recommended Itineraries connect top-rated hotels, attractions, restaurants and nightlife experiences at each destination. These curated routes not only reflect authentic user experiences, but also support personalized planning through Trip.com's intelligent system. Travelers can preview seasonal highlights, bookmark routes, and receive optimized travel suggestions based on preferences and timing.

The rankings cover 291 destinations, over 1,500 hotels, 800 attractions, 800 restaurants, and nearly 400 night tour options. New regional lists, including Top 100 in Europe and Top 100 in the Americas, and highlight experiences such as alpine ski resorts and Caribbean guesthouses, while themed hotel rankings include categories like design hotels and homestays.

Beyond sightseeing, Trip.com has introduced Cultural Treasures, Ancient Towns, Seasonal Spots, and Must-See Shows lists that offer experiences rooted in heritage and seasonality.

The Gourmet Rankings, which are based on five criteria, including popularity and quality, are a global map of top dining destinations.

Nighttime tourism has also seen a boost, with recommendations now covering bars, markets, light shows, and performances, from London's The Phantom of the Opera to Sichuan's Lantern World.