Flawless no more

In a world where filters can turn us into flawless versions of ourselves — if only temporarily — social media platforms are beginning to rethink their impact on self-image, especially among teenagers.

At its recent European Safety Forum in Dublin, TikTok announced that it will prohibit users under 18 from using beauty filters and prevent those under 13 from accessing the platform in the coming weeks. By the end of this year, TikTok will also launch a new automated system that employs machine learning to accurately assess user ages and detect those attempting to bypass age restrictions.

Underage users will no longer be able to apply filters that enlarge their eyes, plump lips, smooth skin, or alter skin color. However, decorative and fun filters, such as adding bunny ears or a dog nose, will still be available.

This move comes in response to widespread criticism that TikTok's beauty filters could lead to negative emotions among teenage users, particularly girls, who may feel pressured to conform to an unrealistic standard of beauty.

"Teens and parents raised concerns about 'appearance' effects, including that those viewing the content might not realize it had been altered," Christine Grahn, head of TikTok's Public Policy &Government Relations in Europe, wrote in a newsroom statement. "By fostering a culture of authenticity, respect, and support, we can create a digital world where everyone feels empowered to be their true self."