Meeting Zayra on social media platform Xiaohongshu(Little Red Book), the two set up a studio showcasing and promoting the nomadic fashion and lifestyle in Ili.

Although the young Kazak generation in the city have moved away from the nomadic lifestyle and started wearing trendy outfits, Zhou believes that innovation in Kazak culture brings new opportunities for business to local craftsmen, who can create traditional patterns on modern clothing, which may help to promote the ethnic culture.