A sales performance report newly released by e-commerce platform Tmall shows that the number of its users and merchants has increased significantly and the scale advantage further expanded during this year's "Double 11" festival, driving the overall growth of its orders and transaction volumes.

Data released by another e-commerce giant, JD, show that its turnover, order volumes and number of users also reached a new high during the just-concluded shopping gala.

Compared with previous years, domestic e-commerce platforms were quicker to make public the performances of their e-commerce retailers other than those of their own during this year's Double 11 festival.

E-commerce giants such as Tmall and JD had not released their respective transaction volumes since 2021. Their greater focus on the growth of small e-commerce merchants this year is also a kind of progress.

In recent years, some e-commerce platforms have embarked on monopoly development models, not only damaging the fair market environment to a certain extent, but also hindering the healthy development of the network economy that comprises a number of small and micro e-commerce operators. In this context, the regulatory authorities have intensified investigation of monopolistic behaviors by major e-commerce platforms, contributing to the formation of fair market competition and equal development of large and small e-commerce operators.

Such efforts have also promoted a fundamental change in the general trend of e-commerce and platform development ecology in China, benefiting the governance of the network environment and the healthy development of the network economy.

As an important business form of the digital economy, the competition in China's online shopping market has gradually shifted from extensive development to deep cultivation. More support provided by major e-commerce platforms for a large number of micro, small and medium-sized e-commerce enterprises, and for consumers with more commodity choices and better services, has helped tap consumption potentials and stimulate the ecological vitality of e-commerce.