The entire project, called "The Show Must Go On", included virtual concerts, a digital entertainment talent workshop and a digital talent show. Lasting four months, it not only provided fans with a new digital entertainment experience, but it also cultivated digital entertainment talent for the industry, Chan said.

The first workshop in Hong Kong attracted 150 students, prompting Chan to say, "We aim to pass down the experience of digital entertainment and the combination of livestreaming, games and music."

Gary Chan, executive director of Media Asia, said, "The virtual performance model will be part of the entertainment industry in future. There's no glass ceiling in this market. The pandemic has increased people's acceptance of online cultural activities, allowing the virtual world to enter the entertainment sector one or two years early."

Under the "new normal", industries need to be flexible in adapting to new jobs and lifestyles, said Kevin Tse, director of the partner and business division at Microsoft Hong Kong. He said the company will continue to empower the entertainment business in pioneering innovative entertainment experiences and other possibilities under the "new normal".