Longtan village in Pingnan county, Ningde city of Fujian province, was a provincial-level village mired in poverty. Since May 2017, driven by a project to boost the traditional village and cultural and creative industry, Longtan village introduced talents, helping promote the program of rural vitalization, save old houses and revitalize the ancient village.

Hu Wenliang, from Ji'an city, Jiangxi province, is one of the talents introduced by the village. Hu invested more than 600,000 yuan ($90,240) to build a cultural and creative space, which formally opened in May 2020. During the National Day holiday, the site received nearly 800 tourists.

Now, more and more villagers and college graduates are beginning to return to their hometown from outside the village. They either rent courtyards, or work in cultural and creative industry projects, or run restaurants, homestays or traditional handcrafts.

In 2018, Longtan successfully moved out of the poverty list.